Chief Digital & Financial Inclusion Officer
HBL MF Bank Limited
Jan 2017 - Jan 2022 (5 years 1 month)
Accepted the challenge of transforming HBL MFB, Pakistan's seventh microfinance bank, into the country's largest and number one digital microfinance bank by fully digitizing its operations. In less than five years, HBL MFB achieved this ambitious goal, becoming Pakistan's leading microfinance bank. Acquired one million Customers within 1 year through social media. Achievements • Mini-CEO of Digital: Owned P&L and GRC, building a fully autonomous digital bank within the bank. • 1M+ Customers in Year 1: Achieved 1M+ customers through cost-effective social media campaigns; first in industry to use TikTok for acquisition. AI-Powered Wallet: Launched FirstPay, Pakistan's first AI-driven wallet, acquiring 1.5M+ users in its debut year. • 232%