Sofia Molina Creative Designer · Brand & Digital Systems

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Design Partner

Bocanegra

Jan 2026 - Current (6 months)

Regular design partner for Bocanegra, a Colombian contemporary jewelry brand with international wholesale distribution (NYFW, COTERIE NY & Miami, MAGIC Las Vegas, Vogue Mexico & Miami features). • Developed and directed the brand's visual language across social, editorial, and campaign touchpoints. • Designed the B2B catalogue system from scratch — typography, grid, editorial pacing, and campaign integration across 140+ SKUs. • Redesigned and maintain the Shopify storefront, translating the brand's editorial voice into e-commerce. • Collaborate directly with the founder on creative direction for commercial deliverables.

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Freelance Designer

Jan 2026 - Current (6 months)

Developed commercial assets (digital and signage) for an independent rheumatologist.

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Interior Design Intern

Santiago Gil Arquitectura

Jan 2025 - Jan 2026 (1 year 1 month)

Contributed to end-to-end residential renovation projects from spatial specification through budgeting and client presentation.

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Co-founder & Creative Director

Plúmula Joyería

Jan 2023 - Jan 2025 (2 years 1 month)

Co-founded and led an independent jewelry brand built on material experimentation between glass and metal. Positioned within Medellín's contemporary craft segment. • Directed all creative output: brand identity, campaign concept, social content, and visual storytelling. • Built the complete brand system — identity, visual language, digital presence, and exhibition stands. • Produced short films, product stop motions, and Instagram reels — from concept through editing in Premiere Pro. • Built and managed Meta Ads campaign architecture — organic content strategy, paid social creative, and full digital presence from launch. • Directed product development from concept research through production and market positioning.

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Design Intern

CÂPÂ Joyería

Jan 2022

• Collaborated on product development and collection refinement through hands-on material exploration. • Contributed to visual merchandising, exhibition displays, and brand communication.

Sofia Molina

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