Santiago Jaramillo Correa Head of Marketing & Growth

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Online Marketing Specialyst

Blyce

May 2023 - Current (3 years 1 month)

Marketing Strategy Digital Marketing

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Head of Growth

Cogniflow

Nov 2021 - Sep 2022 (11 months)

Lead demand generation process ●Website and digital property management ●SEO implementation and positioning optimization ●Paid digital media strategy and execution ●Digital properties analytics management ●Growth tactics definition and execution per channel and medium ●Competition and market research ●Community building and target market reach

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Head of Marketing

Talenta

Nov 2020 - Nov 2021 (1 year 1 month)

Lead a team of 7 professionals ●Digital assets management: 3 websites (among the 300 most visited in CO) ●Social media management and growth: more than 295K followers ●Generation of accelerated growth strategies for Magento: Job board with more than 2.5 million active users ●Emarsys-SAP implementation for marketing automation and personalization ●Design of the comprehensive marketing plan for each of the business units ●Lead-generation; design and planning of the commercial cycle ●Architecture and brand strategy (DNA, attributes, values, and brand language) ●Optimization of conversion funnels in paid ads and organic reach (20 million COP per month) ●Management of initiatives in SEO organic positioning with inbound framework ●Defi

Head of eCommerce

Viva Air

Jul 2019 - Nov 2020 (1 year 5 months)

Lead a team of 8 professionals ●Co-lead web development outsourced team and integrations with vendors ●E-commerce website management: 60% of annual sales channel; #120 most visited in CO ●Lead the UX / UI process: 6% reduction in dropouts, 5% reduction in bounce rate in 8 months ●Leverage 30% of organic traffic with Inbound strategy and content: 180 articles indexed in 6 months ●Leverage SEO strategy on multiple subdomains: 20% increase in indexed pages with the 10 most competitive industry keywords ●SEM: Planning and execution of the digital marketing budget: Budget management of US $2.1 million per year: ○ US $42 million in annual sales through the digital channel ○ +US $200K monthly investment with 97% of ecommerce sales goals ach

Digital Strategy Coordinator

Arus

Feb 2018 - Jul 2019 (1 year 6 months)

Planning and execution of the marketing budget (+US $120K year) ●Creation and execution of digital marketing campaigns ●SEM campaigns design and setting (B2C and B2B) – Generation of qualified leads of more than US $70K for tech products, services, and solutions ●SEO strategy – Positioning of the 10 most competitive keywords for the line of business and product: 20% increase in organic traffic ●Implementation of inbound marketing as a B2B lead generation strategy ●User segmentation – Buyer persona by product/solution ●Co-management of the innovation process

Lead Marketing Analyst

Arus

Nov 2015 - Feb 2018 (2 years 4 months)

Execution of digital SEO strategy: brand protection and 5 most competitive keywords (15% increase in organic traffic in B2B businesses and 10% in B2C business) ●Development of the new Arus website – New brand launch marketing campaign: 20% increase in organic traffic in one year ●Microsoft Dynamics CRM, and Salesforce implementation and management ●Co-management and roadmaping of products and solutions portfolio ●Customer segmentation strategy design ●Management of digital properties and social media (1 5k followers) ●Database administration (potential clients – farming of commercial territories) ●Inbound marketing & growth marketing framework implementation project ●Regionalization project (nearshore strategy)

Marketing and New Business Analysts

Agrosilicium

Feb 2014 - Nov 2015 (1 year 10 months)

CRM implementation for the commercial force: reporting, visibility, and control for the commercial process ●Webmaster: launch of new website and renewal of brand image (SEO positioning – 35% increase in organic traffic) ●ERP information system implementation (Siesa) ●Design and execution of marketing campaigns, demand generation ●Support in new business development ●Introduction of sales model for sales force - consultative sales

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Operations Coordinator

Midtown Realty Group LLC.

Feb 2013 - Aug 2013 (7 months)

Management of condominium and co-owner association application processes for corporate clients and investment portfolios ●Follow-up of the approval process for international investors and real estate buyers in South Florida ●Management of maintenance and repairs of more than 300 properties in 3 counties ●Improvement of the management, setting and operation of the central information system (Propertyware)

Santiago Jaramillo Correa

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Santiago Jaramillo Correa