Shweta M

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PR and Promotions Lead - Founding Leadership Team

Women Business Club & Digital Media

Jan 2024 - Current (2 years 5 months)

• Drove a 40% increase in member engagement by architecting a data-driven community product roadmap, leveraging Zoom, Meet, and Meta as delivery platforms for strategic mentorship and training modules aligned to measurable adoption outcomes. • Served as a strategic product advisor for 15+ women-led startups, delivering go-to-market (GTM) frameworks and narrative-led growth strategies that improved brand visibility by 20% across digital ecosystems, including MVP positioning and market entry frameworks. • Spearheaded cross-functional team alignment in a distributed environment, orchestrating product-vision coherence between founding leadership, speaker partners, and community members through structured SWOT analyses that informed long-term ro

T

Brand & Marketing Lead

Travel and Tours

Jan 2023 - Jan 2024 (1 year 1 month)

• Engineered an organic growth engine delivering a 10% month-over-month (MoM) increase in acquisition across 5+ international destinations, leading a 4-member cross-functional team through full product growth cycles. • Optimized a INR 1M monthly budget to improve lead quality by 40% through rigorous A/B testing and funnel analysis, directly linking product outputs to financial performance metrics. • Partnered with Product and Operations to redesign website user experience (UX) elements, increasing user adoption by 60% through friction reduction and insight-driven design decisions for senior stake- holders. • Instituted weekly KPI trackers that reduced time-to-market for new service launches by 50-60%, embedding performance discipline into t

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Business Strategist, Senior Contributor & Tech Journalist

Content Network and Online Publications

Jan 2017 - Jan 2023 (6 years 1 month)

• Translated complex Agentic AI and SaaS technical capabilities into market-facing product narratives across 250+ technical pieces, reaching 1M+ readers globally and informing enterprise-level content strategy. • Served as a Pragmatic Visionary contributor for 3 new vertical launches, bridging technical feasibility with commercial viability and scalability across AI and enterprise tech sectors. • Conducted deep-market audits to identify white space in AI and Lifestyle sectors, driving 50% organic traffic growth through competitive intelligence and data-driven content architecture. • Utilized expertise in software review and image editing tools like Canva to enhance the visual appeal and clarity of technical content, ensuring maximum reader

B

Assurance

Big 4

Jan 2016 - Jan 2017 (1 year 1 month)

• Executed complex risk assessments and financial statement audits for high-priority global clients, applying professional skepticism and data analytics to identify systemic operational inefficiencies across 3+ simultaneous projects. • Managed remote collaborations with global cross-functional teams, serving as the primary liaison between technical audit leads and client executives to ensure 100% accuracy in deliverables. • Spearheaded internal control audits in highly regulated environments, ensuring adherence to evolving legal and financial frameworks while mitigating risk for Tier-1 corporate entities. • Utilized knowledge of capital markets and investment portfolios to better understand client needs and provide more insightful assurance

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Operations Specialist

Jan 2011 - Jan 2015 (4 years 1 month)

• Engineered operational process improvements and renewal collection strategies, delivering a 25% increase in branch performance and significantly reducing operational overhead through structured workflow redesign. • Resolved 50+ high-complexity financial queries per cycle by championing the customer experience roadmap and implementing streamlined CRM workflows, improving customer lifecycle management outcomes. • Facilitated cross-functional teams to enhance branch collections by building strong relationships, enabling effective sales strategies, and optimizing client management, thereby directly contributing to improved operational and financial performance. • Leveraged knowledge of capital markets, particularly within Fintech and Insuranc

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