S

Shumaila Yaser

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Punjab, Pakistan

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Résumé

Jobs verified_user 0% verified
  • M
    Amazon PPC Specialist
    MulWark (China-based Brand)
    Jan 2022 - Current (4 years 7 months)
    • Drove 3.5x portfolio revenue growth through targeted Amazon advertising and strategic brand optimization • Generated over $500,000/month in combined brand sales via PPC and inventory management • Mentored 12+ Amazon service professionals, aligning with Strategzilla's team-focused development mindset
  • (
    Amazon PPC Specialist
    (Remote)
    Jan 2022 - Current (4 years 7 months)
    • Managed and scaled Amazon PPC campaigns for multiple e-commerce brands, focusing on full-funnel growth strategies • Performed in-depth keyword research, bid management, and competitor analysis to increase ROAS and reduce ACOS • Built and optimized ad campaigns across Sponsored Products, Brands, and Display formats • Regularly conducted A/B testing to refine creatives, targeting, and bidding strategies for maximum performance • Used Amazon Advertising Console and advanced Excel reporting to deliver insights and growth recommendations to clients • Contributed to developing internal systems and frameworks to streamline PPC processes and campaign management — aligning with Strategzilla's goal of building scalable systems • Worked in a fully r
  • Sellonics
    Amazon catalogue manager
    Sellonics
    Jan 2021 - Jan 2025 (4 years 1 month)
    • Managed Amazon product listings, variations, and bulk uploads using flat files • Resolved suppressed, stranded, and inactive listings via Seller Central and Amazon Support. • Conducted regular catalogue audits to ensure accuracy and readiness for PPC and launches. Conducted in-depth brand audits and client consultations to refine marketing and PPC strategies
  • A
    PPC Manager
    Advertising Strive
    Jan 2021 - Jan 2022 (1 year 1 month)
    • Led PPC strategy across multiple client accounts with a strong focus on ACoS reduction and revenue growth • Created high-impact ad copy and managed bidding systems to improve CTR and conversions • Balanced multiple brand portfolios while meeting performance metrics, similar to Strategzilla's structure
Education verified_user 0% verified
  • University of the Punjab
    Master of Commerce (M.Com) in Finance
    University of the Punjab
    Jan 2016 - Jan 2018 (2 years 1 month)
    CGPA: 3.09/4.00 Relevant Courses: Statistics & Data Analysis, Econometrics, Marketing, Sales Management, IMC, Channel Management
Projects (professional or personal) verified_user 0% verified
  • K
    Keyword Strategy Optimization for Amazon PPC
    Apr 2026 - Current (4 months)
    Investigated strategies for optimizing keyword selection to maximize ad relevancy and minimize wasted ad spend.
  • C
    Comparison of Ad Formats
    Jan 2026 - Current (7 months)
    Evaluated the effectiveness of Sponsored Products, Sponsored Brands, and Sponsored Display in achieving marketing objectives.
  • P
    Personal Projects
    Jan 2026 - Current (7 months)
    Managed own Amazon store and worked with local businesses on Amazon PPC campaigns, gaining invaluable hands-on experience.
  • I
    Impact of Bid Adjustments on Amazon PPC Campaign Performance
    Jul 2024 - Dec 2024 (6 months)
    Analyzed the influence of bid adjustments on key performance indicators like CTR, conversion rates, and ROAS.
Awards verified_user 0% verified
  • R
    Recognition from Amazon Partners
    Jan 2025 - Jun 2025 (6 months)
  • C
    Certifications
    Jul 2025 - Dec 2025 (6 months)