Director of Marketing and Communication
REMAX House of Real Estate
Apr 2016 - Jul 2021 (5 years 4 months)
• Created brand and content marketing strategies that aligned with business objectives and
targeted audiences that added $78.6 million in new revenue.
• Conducted in-depth competitive analyses, identifying brand strengths, weaknesses, and market opportunities for strategic advantage.
• Generated impactful brand messaging that resonates with specific audiences, amplifying brand voice and engagement.
• Constructed detailed sales training and audience personas for 200+ agents through comprehensive research, increasing sales 200%
• Led a collaborative, high-performing sales team with agility and clear communication, leveraging data-driven insights and articulate storytelling to foster customer success and achieve sales goals
• Oversaw con
