PPC & Digital Marketing Executive
Marketer Ankit Consulting (MAC)
Oct 2022 - Jan 2024 (1 year 4 months)
As a PPC & Digital Marketing Executive, I created and managed over 40 Google Ads campaigns for luxury real estate channel partners, executing Search, Display, and YouTube Ads campaigns to maximize reach and engagement. I built Looker Studio dashboards to track KPIs and deliver actionable insights, ensuring data-driven decision-making. Additionally, I utilized Screaming Frog SEO Spider to conduct competitor website reviews and perform SEO research for select clients, enhancing our overall digital marketing strategy and providing comprehensive insights that informed our campaign optimizations. My expertise in Google Analytics, Meta Ads, performance marketing, funnel optimization, GA4, Zapier, Google Tag Manager, A/B testing, and data analysis