Shashank Imarati

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Senior Product Marketing Manager

ClearGov Inc

Feb 2023 - Current (2 years 7 months)

i. Launched ClearPlans with an innovative go-to-market strategy, resulting in 200+ subscriptions in 6 months – the fastest-selling product in company history. ii. Built an AI-powered content library, enabling instant access to testimonials, case studies, and resources – reducing search time from days to minutes and cutting the sales cycle by 15 days. iii. Turned user research into product innovation, expanded ClearPlans into a suite of planning templates with subscription-based pricing, unlocking a new segment now contributing 12% of revenue. iv. Built a pipeline between Gong and the AI content library to analyze sales call transcripts - surfaced real-time customer insights & competitive intel, boosting marketing campaign effectiveness by 2

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Product Marketing Manager

Prodigy Education Inc

Aug 2021 - Oct 2022 (1 year 3 months)

i. Led the go-to-market launch of 'Prodigy English,' driving 250k+ registrations, 53% adoption from existing users, and a 35% improvement in MAUs. ii. Used research-driven segmentation to influence the roadmap - launched the 'Student Rewards' feature, resulting in a 21% MAU lift. iii. Established and led the Competitive Insights program, building a cross-functional team of 32 and delivering monthly + quarterly reports to functional teams and executive leadership. iv. Optimized onboarding and email flows, improving user activation by 35% and retention by 16%. v. Used research insights to design paid campaigns that generated 25% more teacher registrations while reducing the acquisition cost by over 30%; without increasing the paid budget. vi.

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Product Marketing Manager

Pethealth Inc – A Fairfax Company

Jul 2019 - Aug 2021 (2 years 2 months)

i. Launched 'Purrfect Connection,' a Valentine's Day UGC campaign inviting users to write Tinder profiles for their pets - drove over 1.2M views and 4,500+ signups. ii. Conceived and launched Lifetime Pet Membership product - defined pricing strategy and partnered with Petco and Rover to include bundled offers, resulting in a 300% increase in sales. iii. Led integrated campaigns for insurance products across email, social, influencer, and paid channels - increased conversion rate from 7% to 12%. iv. Led competitive and user research to shape product positioning and pricing. Launched tiered insurance plans with differentiated coverage and premiums, driving an 18% increase in sales. v. Built a customer portal for microchip registration and in

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Digital Marketing Manager

RUOSH

Jun 2017 - May 2019 (2 years)

i. Led Digital Transformation of RUOSH - Strategized, conceptualized & took the brand digital in <4 months: a. Re-designed the brand website: Boosted web traffic by 400%. b. Defined Social, Advertising and Content strategy: 32% L2L Growth with 45% reduction in acquisition cost | 32% increase in footfall | 20k organic followers on Instagram. ii. Independently launched Omni channel commerce for Ruosh a. Delivered 23% incremental revenue, P.M | Slashed loss of sale by 42% | Expanded customer base to 82 new cities. b. Ran digital advertising, email marketing and built landing pages: Increased the landing page conversion by 26% and reduced cost per order from 2,100 INR to 510 INR.

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Digital Marketing Manager

Langoor Digital

Jun 2015 - May 2017 (2 years)

Shashank Imarati

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