Patricia Trigueros Rivera

Patricia Trigueros Rivera

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CRM & LATAM Marketing Campaign Manager
Mexico City, Mexico

Contact Patricia regarding: 
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Full-time jobs
Starting at USD70K/year

Timeline


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Résumé


Jobs verified_user 0% verified
  • Nissan
    Corporate Communications Junior Manager
    Nissan
    Apr 2018 - Aug 2019 (1 year 5 months)
    Accomplishments: • Launching an internal communications app for 15,000 employees • Designing an internal communication campaign which led to an increase of 15.2% in the company's family and friend's sale program. Main Responsibilities: • Monitor and improve the effectiveness of internal communication channels. Resulting in a 10% engagement increase over a two-year period. • Design and develop strategic internal communication campaigns upon demand. On average, 12 campaigns were deployed yearly. • Build credentials for company leaders through internal profiling campaigns. • Support employee and corporate leadership events.
  • Accenture
    CRM & LATAM Marketing Campaign Manager
    Accenture
    Apr 2018 - Apr 2024 (6 years 1 month)
    Accomplishments: • Implementing a 360° marketing strategy that resulted in an engagement increase of 25% in social media, 54 media hits, and over 100 business leads. • Successfully recovering a strategic client through a strategic CX Marketing strategy Main responsibilities: • Manage CRM projects for key accounts (including 5 diamond client accounts) • Design GTM campaigns through client-focused mailing tactics, webinars, and demos. Five business deals of +10M USD closed. • Deploy tailored marketing tactics and promote strategic sponsorships and alliances for target clients. This resulted in collaborations with Facebook, Google, SAP and Salesforce.
  • Mabe
    Corporate Communications Coordinator
    Mabe
    Aug 2012 - Aug 2015 (3 years 1 month)
    Accomplishments: • Redesigning the worldwide employee on-boarding program (+10,000 employees) • Successfully leading the marketing team during the company's ERP and SAP implementation Main Responsibilities • Designing strategic internal communication campaigns upon demand. On average 10 campaigns were deployed yearly • Create and curate written and visual content for internal communication channels. • Support employee and corporate leadership events.
Education verified_user 0% verified
  • EAE Business School
    Master's Degree in Corporate Communication,
    EAE Business School
    Sep 2015 - Aug 2016 (1 year)
  • Universidad Iberoamericana
    Bachelor's Degree in Communication and Journalism,
    Universidad Iberoamericana
    Jan 2008 - May 2012 (4 years 5 months)