Sebastian Rua

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Sales Manager

Sutton Funding, USA

Sep 2022 - Feb 2024 (1 year 6 months)

Led a team of 30-40 SDRs, managing high-ticket customers and leveraging CRM systems to streamline operations. Implemented cold calling and emailing strategies, set and monitored KPIs, and collaborated with the marketing team to drive client acquisition, analyzed data to optimize conversion rates and enhance team efficiency. Key Achievements: Secured over $8M in business loans and lines of credit, including a notable $300K single account. Enhanced team performance through proactive, data-driven strategies and effective KPI management.

A

Team Coach

Asurion Home tech insurance agency.

Jan 2022 - Sep 2022 (9 months)

Managed and developed a tech support team, boosting sales performance through advanced sales techniques and effective team management. Identified opportunities for cross-selling and applied personalized skill improvement plans, significantly increasing sales metrics and operational efficiency. Key Achievements: Achieved the lowest churn rate on the floor through strategic sales techniques and team management. Led the team to over $55,000 in insurance account sales via cross-selling and opportunity identification.

Facebook ADS Expert

Facebook, Atento Colombia

Feb 2021 - Dec 2021 (11 months)

Delivered expert support in Facebook Ads and Pixel usage, focusing on customer success. Resolved issues, set up campaigns, and optimized data analytics dashboards with critical thinking and problem-solving skills. Key Achievements: Launched successful campaigns for clients like ALO Sport Wears. Set up Pixel for 40+ small businesses. Promoted to VIP Customers Expert Group within two months.

S

Tech support and sales expert

Comcast, SITEL GROUP, Customer Service Company.

Aug 2020 - Feb 2021 (7 months)

Provided technical support to customers while cross-selling additional services. Delivered exceptional service to resolve issues and drive sales. Key Achievements: Closed 5 sales in a single day, significantly above the team average of 1.3. Earned the Top Seller Award three times consecutively.

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Business Development Representative

Agrotrade

Apr 2020 - Nov 2021 (1 year 8 months)

Scouted for new accounts and managed client relationships, overseeing the entire supply chain from purchase to delivery. Negotiated and formalized distribution contracts, ensuring optimal logistical operations and client satisfaction. Key Achievements: Secured a high-value $40,000 monthly contract with Surtifruver for the consistent weekly delivery of 2 tons of lemons, achieving a 14% monthly profit margin. Successfully distributed over 40 tons of oranges to small retailers in Bogotá within a two-year period.

Retentions expert

Vivint

Feb 2020 - Aug 2020 (7 months)

Specialized in retaining customers canceling their subscriptions by addressing complaints and cross-selling account upgrades. Managed a high volume of calls and effectively resolved issues to enhance customer satisfaction. Key Achievements: Handled an average of 80 calls per day, surpassing the team average of 50. Successfully retained a customer with three properties, securing a contract worth $2,300.

F

Account Manager

Finadco Fintech consultancy services.

Feb 2019 - Nov 2021 (2 years 10 months)

Directed the end-to-end sales process for mortgage loans, conducting in-depth financial assessments and offering a broad spectrum of loan products. Negotiated competitive rates to secure optimal financing solutions for clients. Key Achievements: Onboarded 8 new clients, enhancing the firm’s portfolio. Facilitated over $400,000 in mortgage funding.

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Partner

Casa Blanca Social club

Dec 2018 - Nov 2019 (1 year)

Oversaw daily operations and executed a strategic pivot to attract high-spending clientele within the electronic music niche. Conducted negotiations and strategic initiatives to enhance profitability and market positioning. Key Achievements: Negotiated the acquisition of a 10% ownership stake in a renowned electronic music venue in Cartagena. Revamped the marketing strategy to target a high-end audience, resulting in a 40% increase in liquor revenue and a 200% boost in entrance fee income.

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Founder/Managing Partner

AV sounds

Apr 2017 - Nov 2018 (1 year 8 months)

Cultivated strategic relationships with nightlife brands, overseeing all aspects of event production to ensure adherence to timelines, budgets, and brand standards. Led a dynamic team to execute high-impact events and productions. Key Achievements: Procured and deployed equipment to support a major electronic music festival with 2,000 attendees. Successfully organized and executed over 50 diverse events, ranging from 150 to 800 participants. Negotiated and secured sponsorships and partnerships with prominent brands such as Nectar, Adidas, and Red Bull.

V

Partner

VSD Investments

Jan 2016 - Current (9 years 7 months)

Orchestrated the evaluation and acquisition of long-term real estate investments, performing comprehensive risk assessments, ROI calculations, appraisals, and market analyses. Led capital raising efforts through high-level negotiations with banking institutions. Key Achievements: Successfully executed the acquisition of four medical office properties (40-60 m²) in the construction phase in Cali, Colombia. Managed the procurement of two office spaces with 5-year lease agreements, optimizing asset portfolio. Strategically selected and secured tenants, negotiating and finalizing 3-year lease contracts for each medical office.

2

Founder/Managing partner

2Sides Records Independent

Jan 2016 - Dec 2018 (3 years)

Directed operations and strategic growth for the label, negotiating performances across Latin America, and cultivating relationships with key brands. Led artist development, guided career trajectories, and managed social media and offline marketing strategies. Key Achievements: Secured sponsorships with major brands including Red Bull, Undurraga, Smirnoff, and Vuse, raising over $50,000 in total capital. Coordinated and executed over 400 bookings across Colombia, Panama, Mexico, and Chile. Produced and digitally distributed 21 singles, expanding the label's music catalog.

Sebastian Rua

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Sebastian Rua