sebastian arancibia Bilingual Marketing Manager & Lead Generation Specialist

Freelance Designer & Marketer

freelance

Dec 2023 - Current (2 years 9 months)

I'm a passionate digital marketing professional with over 20 years of experience in advertising & digital marketing, including 10 years of daily experience in Lifecycle Marketing. I've been assisting clients from all over the world with their marketing, design, and project management needs. My expertise in managing lead generation & e-commerce campaigns has consistently reduced costs and increased ROAS for numerous clients. I've done this, working remotely as a freelancer for small merchants and startups, as well as well-known international brands, and for agencies. Prototyping and launching products and services is also part of my background. I believe in the power of copywriting. I'm excited about the opportunity to bring my skill set to

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Marketing Manager & Lead Generation Specialist

ATTAIN DIGITAL AGENCY

Jan 2022 - Dec 2023 (2 years)

Orchestrated integrated marketing campaigns within the fitness industry, leveraging Meta Ads with A/B testing to optimize cost-per-lead and drive measurable customer growth. • Engineered a high-end server-side tracking system using Google Tag Manager and Google Analytics to consolidate conversion data and enhance campaign performance insights. • Managed a diverse portfolio of 15-20 accounts simultaneously, ensuring high-quality service delivery and strategic growth across all client sectors. • Directed agency-wide webinar management initiatives, overseeing the end-to-end production of educational and promotional events to facilitate client engagement and lead conversion.

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Lead Generation Specialist & Performance Manager

MORE GYM MEMBERS (MGM)

Jan 2019 - Dec 2021 (3 years)

• Executed integrated Meta, Google, Spotify, and TikTok Ads campaigns focused on lead generation and brand awareness, incorporating creative content and performance analysis. • Conducted A/B testing, creative design, and data-driven analytics to refine advertising strategies and enhance stakeholder communications. • Managed CEO Riley Stewart's digital presence to ensure consistent brand messaging and effective stakeholder engagement across multiple channels. • Leveraged operations management expertise to oversee all sales team decisions, ensuring strategic alignment and efficient execution of lead generation initiatives. • Facilitated the planning and execution of professional webinars for both internal agency initiatives and client-facing

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Marketing & Sales Director

BONITA INDIE BAR

Jan 2013 - Dec 2015 (3 years)

Marketing & Sales Director Bar and event center located in Viña del Mar, Chile. My role involved administering contracts with sponsoring brands, as well as Managing Digital Marketing, Advertising, and media planning. I was also responsible for the programmatic offer, Strategic analysis of profitability, and special business management. • Led high-level negotiations with major global brands including Cerveza Corona, Jack Daniel's, and Red Bull to secure strategic sponsorships and partnership opportunities. • Implemented rigorous staff training and coaching programs focused on delivering a unique service style and professional attitude, ensuring that all event personnel provided an exceptional customer experience. • Streamlined complex event

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Director / Founder

PINBALL RECORDINGS

Jan 2010 - Jan 2015 (5 years 1 month)

As the Director and Founder of a record label, I oversaw a wide range of responsibilities including concert organization, artist booking and management, and marketing initiatives. I led project development related to the commercial administration of intellectual property and copyrights, ensuring compliance and maximizing revenue. My role involved the selection of artists and negotiation of contracts, as well as managing worldwide distribution. I handled advertising contracts, licenses, and sponsorships, facilitating international tours while conducting thorough costs and profitability analyses. Additionally, I managed payment processing for campaigns sponsored by well-known brands such as Cerveza Corona, Jack Daniel's, and Red Bull, which e

Freelancer

Heineken, Fender, Redbull, Americanino, sonic, Cerveza Corona, Jägermeister, Radio Horizonte, PINBALL RECORDINGS, BONITA INDIE BAR, Jack's Daniel's, Foster Jeans

Jan 2000 - Current (26 years 8 months)

I have work in advertising for about 15 years. I did this working for small statups to big well known international brands, both as a freelancer or working for gancies.

sebastian arancibia

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