Sarah Lakey

Sarah Lakey

About

Detail

Director, Growth Marketing and Customer Engagement for Optum Life Sciences at Optum
Washington, District of Columbia, United States
Contact Sarah regarding: 
work
Full-time jobs
Starting at USD175k/year
Flexible work
Starting at USD75/hour

Timeline

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Résumé

Jobs verified_user 0% verified
  • Optum
    Director, External Engagement and Growth Marketing
    Optum
    Jan 2025 - Current (1 year 8 months)
    Lead strategic marketing initiatives that elevate Optum Life Sciences’ visibility across the healthcare and life sciences ecosystem. Drive measurable impact through event strategy, brand development, and stakeholder engagement—ensuring alignment with business priorities and growth objectives. Lead strategic marketing initiatives that strengthen Optum Life Sciences’ presence across the industry. Oversee event marketing, brand strategy, and stakeholder engagement to deliver measurable results through thoughtful planning and execution. Develop and execute an annual strategic events plan in collaboration with business leaders, optimizing impact and cost-effectiveness across conferences, roundtables, speaking engagements, and community events. M
  • Optum
    Director, Growth Marketing and Customer Engagement for Optum Life Sciences
    Optum
    Jul 2024 - Current (2 years 2 months)
    Built and led end-to-end brand partnership and growth marketing strategy in a newly created Director role — establishing external engagement as a strategic revenue channel across four business units. • Architected enterprise brand partnership strategy across 10 strategic conferences and 30+ annual events, managing and maximizing a $332K budget and delivering multimillion-dollar pipeline impact. • Positioned Optum Life Sciences as the most recognized presence in life sciences through differentiated experiential activations and co-marketing — serving as senior leadership’s trusted partner for all external appearances and thought leadership •  10x+ ROI on enterprise partnership & engagement strategy: Built a scalable, ROI-driven external engag
  • Optum
    Integrated Marketing Manager
    Optum
    Mar 2024 - Jul 2024 (5 months)
  • Streetsense
    Director, Events, Activations & Partnerships
    Streetsense
    Sep 2021 - Jun 2023 (1 year 10 months)
    Brought in to build a first-of-kind partnership revenue stream for the agency — creating, launching, and scaling a new billable service offering with no existing playbook. • Designed and launched a tiered brand partnership program, sourcing 100+ nationwide brand partners and developing co-marketing playbooks that created a new revenue stream • Managed 40+ brand partnerships and activations for Apartments.com and more for national real estate brands — driving 50% follower growth and 100% engagement increase through integrated social and experiential campaigns • Scaled Streetmarket (flagship event) into a self-sustaining partnership engine: 10x community partner growth, $25K+ in sponsorships (full sponsor funding), 25% YoY attendance growth,
  • AAAS
    Marketing Specialist
    AAAS
    Jun 2021 - Sep 2021 (4 months)
  • Nift
    Regional Marketing Manager
    Nift
    Mar 2019 - Oct 2020 (1 year 8 months)
    Hired to build brand awareness from zero and launch Nift in the DC/MD/VA market — establishing the local foundation for nationwide expansion through strategic partnership development, events, integrating marketing campaigns and developing an always-on marketing approach. • Identified, pitched, and activated 14 key brand partnerships and 500+ local business relationships in under a year • Developed and pitched market entry strategy directly to the CEO, securing buy-in and budget • Drove +35% business membership, +15% consumer membership, and 45% retention rate through targeted partnership and community marketing
  • Millennium Challenge Corporation
    Department of Public Affairs
    Millennium Challenge Corporation
    Dec 2015 - Mar 2019 (3 years 4 months)
    • Knowledgeable professional offering expertise in providing advice and guidance on matters related to the Public Affairs Department by overseeing stakeholder global outreach strategies, and leading a team, and implementing success metrics to reach diverse audiences. • Scheduled and executed 25+ events and meetings with organizations such as the Chamber of Commerce, ONE, United Nations, USGLC, and the Brookings Institute to support the Director of Public Affairs. • Executed a series of diplomatic events with the U.S. Secretary of State, Deputy Secretary of State Prime Ministers, Presidents, and other diplomats. • Planned an international outreach event with ONE Campaign and its Board of Directors (including Bono) in Morocco to highlight MCC
  • T
    Marketing Consultant
    Taleen Consulting
    Mar 2015 - Jan 2025 (9 years 11 months)
    Accomplishments: • Planning and executing three Spring markets in partnership with Eckington Hall/DBCC Productions: Shop! The Square at The Square in Downtown DC, Union Station Maker's Market, and Eckington Flea on Quincy Lane (JBG property). • Created a PR plan for a local non-profit, L.A.C.E.S., around winning the Billie Jean King award and presented at the ESPY's. • Designed and launched a brand new website for a new business, EIP Partners. • Assisting in planning two local holiday maker's markets for NoMa BID and Union Station with the expectations of over 50 vendors and thousands of attendees. Capabilities: Events and Activations Strategy | Event Planning and Execution | Integrated Marketing Strategies | Community Engagement and Outr
  • Y
    Director of Small Business Partnerships
    YOPP App
    Jan 2015 - Dec 2016 (2 years)
    Planned events, promotions, and secured strategic partners to participate alongside us in events to raise awareness of YOPP within communities, drive engagement, and increase customers activations, working within a strict budget. Developed partnerships with small businesses to participate in YOPP app, and educated them on its features and importance in the growing mobile commerce world. Hired and managed multiple interns to develop a strategic plan for YOPP's initiatives to increase customer activations and brand awareness. Planned, implemented, managed and monitored company's social media strategy in order to increase brand awareness, improve marketing efforts and increase activations. Advised the CEO on what the best plan of action
  • R
    Director of Marketing and Community Outreach
    Redrocks Food Group
    Jan 2014 - Dec 2016 (3 years)
    Oversaw all marketing initiatives for four restaurants in VA and DC including community engagement, marketing events, private events, e-blasts, social media, and updating the website Accomplishments: • Engaged with local governments to lobby for better practices that benefit restaurants including changing signage policies on building and storefronts • Identified and executed 100+ events including tap takeovers with local breweries, profit shares with non-profits, local sports teams, schools, planned and hosted private parties and large dinner events • Executed community relations events, programs, projects, and activities and oversaw participation in local events such as H Street Festival, Taste of Arlington, Restaurant Week, and Columbia
  • P
    Executive Assistant and Project Manager
    Penzance
    Jan 2014 - Dec 2015 (2 years)
    Provided high-quality administrative work to co-founders of business and exercised excellent problem-solving skills daily. -Coordinated executives’ personal and professional schedules to ensure exposure to influential and significant leaders in the community -Managed charitable contributions, philanthropy work, and investor relations -Provided recommendations on meetings and events to attend and what actions would have the biggest return on investment -Researched various project-related information to properly advise executives on appropriate actions --Oversaw all household staff, including scheduling, training, payroll, and hiring -Managed personal projects including house renovations, social function plans, and executive travel
Education verified_user 0% verified
  • Universidad Nebrija
    Spanish
    Universidad Nebrija
  • University of Oregon
    Bachelor of Arts, Political Science and Business Administration
    University of Oregon
  • Marylhurst University
    Masters of Business Administration, General Management
    Marylhurst University
Projects (professional or personal) verified_user 0% verified