Sara Marcela Cabrera Obando

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Marketing Specialist

Dec 2021 - Jul 2023 (1 year 8 months)

Designed and executed digital marketing strategies for clients across various industries. Managed email marketing and automation projects using tools like HubSpot, ensuring effective communication with clients. Oversaw social media accounts, creating engaging content and boosting organic followers by 25%. Provided personalized virtual support to clients, managing schedules, reports, and campaign performance analysis.

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Marketing Manager

GentleBirth

Dec 2021 - Current (3 years 7 months)

- Led the marketing strategy for GentleBirth's expansion in Latin America, strengthening social media presence. - Implemented educational content campaigns that positioned the brand as a leader in prenatal education. - Designed collaborative strategies with brand ambassadors, enhancing program visibility and attracting new clients. - Oversaw digital projects, including the creation of disruptive Instagram content and the management of virtual communities. - Utilized CRM (Client Relationship Management) techniques to nurture leads and engage existing customers, ensuring a seamless customer journey. - Leveraged Salesforce CRM to track customer interactions, optimize marketing automation, and analyze data for strategy refinement. - Engag

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Collections Associate

Lean Staffing Solutions (Container Port)

Apr 2019 - Dec 2019 (9 months)

• Collected a portfolio of more than $1,500,000 USD on accounts receivables. • Monitored assigned accounts and contacted debtors to follow up on the recovery process. • Negotiated debt payments and terms, utilizing effective communication strategies to enhance collection rates. • Provided customer service to clients, ensuring a positive experience while managing sensitive financial discussions. Additionally, while my primary responsibilities centered on account management and financial coordination, there were elements of customer communication strategies and relationship management that subtly aligned with marketing principles, highlighting the importance of persuasive messaging in the collections process. Although digital marketing

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Copywriter and Virtual Assistance

Freelancer

Feb 2019 - Sep 2021 (2 years 8 months)

- Developed SEO-optimized content for blogs, websites, and social media, enhancing visibility and driving organic traffic for small businesses. - Provided administrative support and customer service, ensuring efficiency in daily operations. - Designed personalized marketing strategies for entrepreneurs in wellness and education sectors, achieving significant growth and positive impact. - While my primary responsibilities as a Copywriter and Virtual Assistant focused on content creation and digital marketing, I recognized that Salesforce CRM could play a role in managing client relationships. If my role had included tasks such as email marketing, lead management, or organizing customer data within Salesforce, it would have further enhance

Sara Marcela Cabrera Obando

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Sara's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.

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Sara Marcela Cabrera Obando