Santiago Ribon

Strategic Revenue Leader | Head of Customer Success | Growth Marketing Expert I am a builder of high-performing teams and scalable revenue engines at the intersection of Marketing Technology and Sales Operations. With over 10 years of experience, I specialize in transforming digital ecosystems into measurable growth, having scaled offshore operations from "day-one" startup phases to mature, headquarters-based organizations. My Core Pillars: AI-Enhanced Growth Marketing: I leverage AI-optimization tools to supercharge SEO, Paid Media (Meta/Google Ads), and Content Strategy. By integrating AI into the marketing workflow, I maximize ROAS and ensure that "One-Stop-Shop" solutions—from web development to video production—deliver high-velocity member acquisition. Revenue Architecture & Upsales: I don't just manage accounts; I engineer their expansion. I’ve designed sophisticated Upsell/Cross-sell schemes and automated email sequences (Outreach.io) that consistently exceed sales quotas. My team was recognized as the "Top Video Project Selling Team" (2025) for mastering the art of high-value solution selling. Operational Excellence at Scale: As an expert in Monday.com, I build the "Central Nervous System" for complex operations. I’ve successfully managed portfolios of 80+ Financial Institutions and led teams of 20+ agents, balancing "White-Glove" service with rigorous Churn Rate reduction. Strategic Leadership: From being the 1st offshore hire to winning Team of the Year (2024), I have a proven track record of managing the entire lifecycle: from SDR lead generation to AE closings and Account Management retention. Technical Ecosystem: Productivity & Ops: Monday.com (Expert), Salesforce, HubSpot, Zoho CRM. Marketing & Analytics: Google Analytics (GA4), AI for Marketing, SEO/SEM, Paid Ads. Sales Enablement: Outreach.io, ZoomInfo, Zendesk. I am passionate about building "Digital Branches" that save and scale industries. Let’s connect to discuss how I can lead your Sales, Success, or Marketing operations to their next phase of maturity.