Programmatic & Paid Social Analyst with hands-on experience managing end-to-end digital advertising campaigns across programmatic and social platforms, including The Trade Desk (TTD), Meta Ads, TikTok, Snapchat, and DV360. Strong background in RTB optimization, audience segmentation, pacing control, and KPI compliance, ensuring efficient and high-quality media delivery.
Experienced in the setup, troubleshooting, and optimization of PMPs and Programmatic Guaranteed deals, with a solid ability to identify delivery issues, adjust configurations, and collaborate cross functionally to ensure smooth campaign activation and performance consistency.
Detail-oriented and proactive professional with a strong analytical mindset, passionate about data driven marketing, programmatic media, and paid social strategy. Continuously focused on improving both strategic and technical skills to deliver measurable results for global brands.
