Santiago Gonzalez MBA Student

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Forklift Leasing Business Manger

Derco Colombia Inchcape Amricas

Oct 2021 - Mar 2022 (6 months)

Delivered a 5-year turnaround plan for a $16M business; designed a strategy to recover from a $4M/year loss by diagnosing root causes and detailing actions. Expected results: achieve break-even point in 2025. ● Restructured a 200-person business unit to ensure organizational alignment to strategic business goals and needs. Structure will support a 5-year turnaround plan. ● Improved customer experience by developing a salesforce training plan, optimizing import operations, and redesigning customer service; enhanced NPS by 32 percentage points. ● Designed and executed 6-month succession plan for replacement, closely mentoring a direct report. Successfully transferred role allowing transition to full-time MBA program in the US.

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Aftersales Manager (OEM /Aftermarket)

Derco Colombia Inchcape Amricas

Mar 2019 - Sep 2021 (2 years 7 months)

Led execution of commercial strategies, developing new channels, products, and incentive programs for dealers and customers. Increased revenue by 18%. ● Streamlined end-to-end supply chain by aligning suppliers and customers, redesigning processes, and cutting down lead times; improved product availability by 9%. ● Supervised implementation of S&OP to increase operational efficiencies, operational costs dropped 10% ● Directed creation of e-commerce channel at beginning of pandemic; drove $350K in sales in first year. Product Manager

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Product Manager

Derco Colombia Inchcape Amricas

Mar 2017 - Mar 2019 (2 years 1 month)

Conducted market analysis and developed supplier capabilities to launch five new product categories (300+ SKUs), boosting annual sales by $1.3M. ● Re-designed pricing policy with differentiated channels and consumer price consistency, led to a 14% increase in profit margins and recovered dealership loyalty.. ● Launched scheduling tool for customer services, along with a price strategy to drive adoption of the tool. Repeat purchase rate increased by 18%.

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Supply Chain & Planning Manager

Derco Colombia Inchcape Amricas

Apr 2015 - Mar 2017 (2 years)

Managed product planning of 32k SKUs from 12+ sources, developing suppliers and logistic operators to reduce import cost by 18%, increased product availability by 12%, and shortened service time by 9%. ● Negotiated prices and conditions for 3 air freight forwarders leveraging operation growth. Reduced rates by 15% and reshaped vendors per origin to reduce average lead time by 25%. ● Created new customs clearance process by anticipating the issuance of customs declaration and collaborating with customs agency. Customs operations cost reduced by 28%

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Supply Chain & Product Planning

Grupo Nutresa – Meals De Colombia S.A.S.

May 2013 - Apr 2015 (2 years)

● Managed supply chain activities to launch 30+ new products, coordinating supplier product development, price negotiations, orders, and project timing. ● Implemented supplier capability program to identify supply risks and determine sourcing strategy proactively. Delivered risk matrix for 37 suppliers and triggered sourcing of 4 new suppliers. ● Introduced joint import strategy with partner companies to share imports of common materials such as crispy rice, almonds & grapes. Reduced raw inventory by 30% and expired inventory by 90%

Material Flow Analyst

General Motors

Sep 2011 - Apr 2013 (1 year 8 months)

● Coordinated orders from foreign suppliers, overseeing freight forwarding process. On-time delivery 98% ● Structured process to consolidate shipping from Korean suppliers. Leading working sessions with forwarder DHL and implementing plan, reduced inventory by 22% and logistics cost by 23%. ● Participated in implementing overseas supplier performance system collaborating cross-functionally with procurement and quality teams. Reduced supplier defect rate by 6%

Santiago Gonzalez

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