I'm Santiago, Senior Growth Hacker and Full-Stack Performance Marketer specializing in 360° multi-platform acquisition, web traffic generation (paid and organic), and AI-driven performance systems. I design, execute, and scale digital ecosystems focused on investment efficiency, measurable ROI, and predictable lead generation across the full funnel.
I own the end-to-end performance lifecycle/campaign architecture across Google Ads, Meta Ads, TikTok Ads, and cross-channel paid environments; SEO/SEM/AEO integration; advanced tracking; deep analytics; CRO; and structured experimentation frameworks. My work prioritizes optimizing advertising spend, maximizing return on investment, and building scalable systems that convert traffic into qualified pipeline outcomes.
I operate with a lifecycle mindset, aligning acquisition strategy with MQL and SQL generation, funnel diagnostics, and conversion optimization at every stage. Through CRM integration, AI automation workflows, and disciplined project management frameworks, I connect marketing execution with business KPIs and revenue objectives.
Comfortable in remote, high-accountability environments, I manage complex multi-account ecosystems with analytical rigor, operational clarity, and continuous optimization standards. I focus on building repeatable, scalable performance systems that drive qualified demand.
Core competencies: multi-platform campaign management (Google Ads, Meta Ads, TikTok Ads), web traffic acquisition, SEO/SEM/AEO strategy, ROI optimization, lead lifecycle management (MQL/SQL), analytics & tracking architecture, CRO, CRM integration, AI automation systems, funnel diagnostics, experimentation design, and scalable growth operations.
