Santiago Aldana Paris
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Santiago Aldana Paris

Santiago Aldana Paris  new_releases

About

Detail

Business leader in sales, e-commerce, digital marketing, and global expansion. Passionate about digital transformation, scaling businesses, and driving growth.
Bogota D.C., Colombia

Contact Santiago regarding: 

work
Full-time jobs
Starting at COP15M/month ~USD3.62K/month
Flexible work
Starting at USD40/hour

Timeline

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Job
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Education
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Résumé

Jobs verified_user 0% verified
  • Medivaric
    Sales & E-commerce Latam Manager
    Medivaric
    Oct 2019 - Current (5 years 9 months)
    • Led the digital sales team, achieving an average of 25% annual growth in both B2B and B2C sales across national and international markets. • Launched international e-commerce in Mexico, resulting in a 20% growth in cross-border sales in Latin America. • Expanded and developed +10 new international markets, achieving an average of 30% annual growth in exports. • Managed and led the execution of digital marketing strategies (SEM, SEO, Email Marketing, Paid Media) achieving a 25% increase in B2C e-commerce sales and 35% improvement in conversion rates. • Executed a digital transformation project with CRM integration, enhancing customer experience and efficiency by 20%.
  • Domicilios.com
    New Verticals Growth Manager
    Domicilios.com
    Aug 2018 - Sep 2019 (1 year 2 months)
    • Launched new business verticals of Supermarket, Pet Stores, Pharmacy and Liquor, leading the team of account managers for Colombia and achieving 40% revenue growth in the first 6 months. • Led the design and launch of new verticals in Ecuador and Peru, securing key partnerships with regional suppliers, resulting in a 30% increase in product offerings and a 10% revenue growth. • Launched the first Dark Supermarkets in Latin America, leading to a 25% increase in the grocery vertical’s revenue and solidifying Domicilios.com as an e-commerce leader and pioneer. • Managed marketing budgets and campaigns, delivering a 20% increase in customer acquisition in the new verticals. • Managed the acquisition and migration of MegaBite start-up in Ecua
  • Domicilios.com
    Premium Segment Leader COPEC
    Domicilios.com
    Aug 2017 - Jul 2018 (1 year)
    • Led a high-performance team to improve financial, commercial and operational performance across Colombia, Peru and Ecuador achieving a 30% increase in revenue and 20% in orders. • Secured partnerships with top restaurants for Colombia, Peru and Ecuador, growing the business portfolio by 20% in under 6 months. • Expanded Premium Segment services to three new cities, increasing regional market share by 18% in Colombia and Peru while restructuring Ecuador's operations for greater efficiency and 15% increase in sales. • Implemented Delivery Hero’s POS order transmission, reducing errors by 20% and delivery times by 30%. • Developed a new operational model for freelance riders, reducing labour costs by 12% while maintaining high service qua
  • General Electric Company
    DPS LAM Finance Intern
    General Electric Company
    Jan 2017 - Jul 2017 (7 months)
    • Optimized financial reporting processes for the Latin American Market, reducing report preparation time by 20% and increasing accuracy. • Provided financial insights that informed the pricing strategy for new services, increasing market competitiveness. • Coordinated with cross-functional teams to align financial strategies with sales objectives, contributing to a 10% improvement in profitability.
Education verified_user 0% verified
  • Copenhagen Business School - Denmark
    Strategic Management and Innovation
    Copenhagen Business School - Denmark
    Aug 2021 - Apr 2022 (9 months)
    Online Specialization
  • MIT Sloan
    Leading Organizations and Change public Remote experience
    MIT Sloan
    Feb 2021 - Apr 2021 (3 months)
    Online Executive Certificate Course
  • HEC Paris
    Inspirational Leadership: Leading with sense
    HEC Paris
    Feb 2021 - Oct 2021 (9 months)
    Online Specialization
  • State University of New York
    Competitive Project Management
    State University of New York
    Jul 2019
  • Universidad de los Andes
    Economics
    Universidad de los Andes
    Aug 2013 - Oct 2017 (4 years 3 months)
  • Universidad de los Andes
    Business Administration
    Universidad de los Andes
    Aug 2012 - Mar 2017 (4 years 8 months)
  • Saint Matthew School
    BACHELOR
    Saint Matthew School
Awards verified_user 0% verified
  • Domicilios.com
    Best Perfomance Domicilios.com
    Domicilios.com
    Apr 2019
  • B
    Best National Score on Saber Pro for Business Management 2016
    Nov 2017
  • S
    Social Volunteering with AIESEC in Aracaju, Brazil.
    Jun 2015 - Aug 2015 (3 months)
  • S
    Second Place in state test ICFES
    Jun 2012