Sandra Trejo Marin

L

Marketing Leader.

LPX

Oct 2023 - Current (2 years 9 months)

In charge of leading the creative team. Guide brand-building strategies. Assees clients marketing pain points while managing design, copy and strategy peers (8 collaborators). Idea generation, concept development and master graphic design for each client. Lead brand building strategies, and define website art and strategies.

A

Marketing - Art Director.

Azteca Estudios

Jul 2021 - Dec 2022 (1 year 6 months)

Branding expert, In charge of brand-building strategies. Idea generation, concept development and master graphic and deck design for each new product. Design for Sales Team. Pitch deck design. Co-work with sales team.

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Marketing Creative Designer.

Cantina Digital

May 2018 - Jul 2021 (3 years 3 months)

In charge of leading the creative team. Guide brand-building strategies. Assees clients marketing pain points while managing design, copy and strategy peers and freelancers (6 collaborators). Idea generation, concept development and master graphic design for each client. Lead brand building strategies, and define website art and strategies. GPI, Altec, Dockline, Artillery.

A

Creative Art Director.

Azteca Estudios

May 2017 - May 2018 (1 year 1 month)

Idea generation, concept development and art direction for Tv Azteca, Tv Azteca International and AZ Contenidos. Led the Tv Azteca Intenational Campaign for MIPCOM, MIPTV 2018 and NATPE Budapest. Created and implemented regional brand guidelines to improve brand consistency.

Creative Art Director.

Bombay

Aug 2014 - Feb 2017 (2 years 7 months)

Focused on conceptualization and design for projects that helped clients their market penetration and create brand awareness. My team won 65% of new accounts competing against top global advertising agencies. Led VivaAerobus team(5 collaborators), created and implemented campaigns with national brand guidelines to improve the new look&feel. In charge of leading the BTL Area; from conceptualization through idea generation to graphic executions. Accounts: VivaAerobus, Scribe, Econduce, Bankaool, British Council, Bohemia, Strongbow, McCormick, Lala, Burger King, Eva y Vita, Tang, Fiorentina, Slim Center...

1

Senior Art.

1N Group.

Jan 2010 - Aug 2014 (4 years 8 months)

Here, my work went everywhere. I contributed with idea generation, conceptualization and branding. From traditional advertising to guerrilla marketing. Developed ideas for advertising campaigns through the creative and strategic thinking process. Accounts: Corona, Corona Music, Diageo, Mondelez, FUD, Bonafont, FONATUR, Danone, FOADMI, Colgate, Doritos...

Sandra Trejo Marin

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