Sandra Milena Villafañe Torres

I am a professional with more than 22 years of experience in strategic and commercial management within the Financial and Fintech sector, with a specialized focus on the expansion of affiliate networks and the development of key B2B relationships in highly competitive markets such as the LATAM region. Throughout my career, I have demonstrated exceptional skills in implementing sales strategies, optimization, CRM management and leading high-performance teams, contributing significantly to business growth and customer satisfaction. My experience includes the direction and execution of commercial strategies both online and offline, with in-depth knowledge of B2B/B2C business models, e-commerce. In my previous roles, I managed to increase sales and transaction volume, consistently meeting and exceeding business objectives. Standing out in the structuring and expansion of sales forces both nationally and internationally, applying a consultative approach that ensures customer loyalty and compliance with KPIS