Samrah Ishtiaq

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Senior Salesforce Developer &Administrator

dtcforce

Mar 2025 - Current (1 year 5 months)

Designed scalable Salesforce solutions across Marketing Cloud, Sales Cloud, and • Service Cloud for international clients. Integrated Marketing Cloud with Salesforce Core via Marketing Cloud Connect, cutting • • campaign setup time by 40% and boosting engagement by 15%. Developed Lightning Web Components (LWC) and reusable Apex services to enhance system performance and usability. Implemented dynamic email journeys with AMPscript and SSJS to improve customer engagement and lead nurturing.

Senior Salesforce Developer

Turing

Jan 2023 - Apr 2025 (2 years 4 months)

Improved cross-team collaboration by 20% by developing Salesforce solutions for 5 • • distributed teams across multiple time zones. Improved data processing efficiency by 25% by optimizing Apex triggers for bulk data operations. Built API integrations to improve data accuracy and reduce manual reconciliation, enhancing overall system efficiency. Enhanced CI/CD pipelines with Salesforce DX and Git workflows to streamline development and deployment processes.

Senior Salesforce Developer

LyRise

Aug 2022 - Jan 2023 (6 months)

Boosted lead conversion by 35% through optimized Salesforce Flows and Journeys, • • enhancing lead quality and sales pipeline efficiency. Led the integration of Pardot lead nurturing campaigns, leveraging automation to target the right audience, which resulted in a 20% increase in qualified leads Streamlined lead assignment processes by creating automated workflows, saving the team approximately 15 hours per week, and ensuring more accurate and timely lead distribution to sales reps Developed custom Lightning Web Components (LWC) and Aura interfaces to enhance user experience and increase adoption among sales and support teams Led and managed data migrations, ensuring data accuracy, completeness, and integrity across systems

Software Engineer (Salesforce)

Rolustech

Oct 2020 - Jan 2022 (1 year 4 months)

Developed Lightning Components and Visualforce pages to automate business • • • processes and improve efficiency Implemented Pardot workflows that increased the volume of qualified leads by 20% Enhanced platform security through permission sets, sharing rules, and field-level security configurations

Junior Salesforce Engineer

Speridian Technologies

Jun 2017 - Sep 2019 (2 years 4 months)

Configured Salesforce custom objects, fields, workflows, and validation rules to • • streamline business processes. Improved team productivity by 15% by automating lead assignment and data cleansing, saving ~15 hours per week. Conducted client data migrations using Data Loader and Workbench, ensuring accurate data transfer.

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