Salome Guerrero Badillo

Salome Guerrero Badillo  new_releases

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SALES TEAM LEAD – VIP ACCOUNT MANAGEMENT LATAM | PERFORMANCE & MEDIA STRATEGY
Bogotá, Bogota, Colombia

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Résumé


Jobs verified_user 0% verified
  • Growe
    Team Lead VIP Account Management Latam public Remote experience
    Growe
    Aug 2025 - Current (10 months)
    Lead a regional team of 15+ sales account managers and specialists across Chile, Peru, Argentina, and Colombia, expanding the department 4× in one year. • Designed and implemented LATAM’s performance marketing and retention framework, driving consistent 20% MoM deposit growth and maintaining low CPA levels. • Integrated brand experience activations (Lollapalooza, Copa América, premium hospitality events) into digital retention strategies to boost user LTV and engagement. • Partnered with CRM and product teams to launch targeted cross-channel campaigns (SMS, email, push), increasing engagement rates and user retention KPIs. • Managed performance metrics (ROI, NGR, deposits, CPA) across markets, using data insights to guide acqui
  • A
    Senior Client Partner Lead – TikTok
    Aleph Group
    May 2022 - Oct 2024 (2 years 6 months)
    As a Senior Client Partner Lead at TikTok, I proposed and sold paid media strategies for global clients, consistently exceeding 130% of annual sales goals. I managed over USD 2 million in monthly ad budgets across LATAM, ensuring optimal performance through meticulous data analysis and stakeholder management. Collaborating with C-level stakeholders, I enhanced investments and drove strategic growth initiatives. I conducted training on TikTok Ads best practices, which significantly increased platform adoption among agency partners. Additionally, I spearheaded innovative campaigns, leading the first TikTok filter in LATAM and achieving five successful case studies. My experience with project management tools, including Jira, facilitated effec
  • En Algún Lugar Estudio
    Social media Planner
    En Algún Lugar Estudio
    Jul 2021 - Current (4 years 11 months)
    - Lead digital team, manage ads and social media
  • I
    Digital Planning Manager
    IMaaS Group
    Aug 2020 - Jul 2021 (1 year)
  • Ariadna Communications Group
    Junior Planner
    Ariadna Communications Group
    Jan 2020 - Jul 2020 (7 months)
    - strategy focused on bidding for new customers.
  • Baby Evolution
    Planner Digital
    Baby Evolution
    May 2019 - Sep 2020 (1 year 5 months)
    Creación de estrategias digitales, para incentivar la compra de los productos y fomentar la comunidad digital de la empresa
Education verified_user 0% verified
  • Universidad  Sergio Arboleda
    Diplomado
    Universidad Sergio Arboleda
    2020
  • Universidad  Sergio Arboleda
    Internacional
    Universidad Sergio Arboleda
    2016 - 2020 (4 years 1 month)
  • Colegio Eucarístico Mercedario
    Bachillerato Excelencia
    Colegio Eucarístico Mercedario
    2005 - 2015 (10 years 1 month)