Results-driven marketing and sales leader with over seven years of experience in performance marketing, paid media strategy, and LATAM market expansion. As Team Lead at Growe, led the VIP Account Management LATAM team, generating over USD 3 million in monthly NGR and achieving 20% month-over-month deposit growth through data-driven acquisition and retention strategies.
Previously at TikTok (Aleph), managed multi-million-dollar advertising budgets for global brands including Unilever, L’Oréal, and Samsung, optimizing ROI, sales conversion, and campaign performance across diverse markets. Skilled at integrating high-impact brand activations such as Lollapalooza into digital ecosystems to drive user engagement and loyalty. Combines analytical precision with a commercial mindset to deliver measurable growth and profitability in fast-paced, competitive environments