E-commerce & Marketing Operations public Remote experience
Lita Skincare
Feb 2021 - Dec 2024 (3 years 11 months)
As an E-commerce & Marketing Operations professional, I built and managed an e-commerce store, organizing the full customer journey from traffic acquisition to retention. I oversaw the e-commerce platform, including product catalog setup, pricing structure, and customer data organization. My role involved creating and publishing organic content across Instagram, Facebook, and TikTok to drive traffic and enhance brand visibility. I implemented email marketing automations, such as welcome flows and abandoned cart sequences, to improve customer follow-up and retention. Utilizing HubSpot CRM, I structured customer data and automated communication workflows, while also leveraging Asana to organize customer information and manage follow-up tasks,