Saisha Nagpaul

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Assistant Manager, Marketing & PR - HUGO BOSS

Reliance Brands Limited

Feb 2023 - Mar 2024 (1 year 2 months)

Managed the Marketing & Communications for HUGO BOSS in India - Conceptualized and implemented local brand campaigns in line with overall business objectives - Planned & managed the annual marketing budget - Managed the CRM database to create customer retention & loyalty as well as new customer acquisition - Developed brand stores across third party ecommerce websites - Developed & managed brand relationships with media partners, stylists, influencers, and mall marketing teams, amongst others. - ⁠Partook in the management of the Style Runway: a project by RBL and Phoenix Palladium for the launch of Palladium Mall, Ahmedabad. Additional responsibilities: Contributed to some of RBL’s internal programs - RBL Family Day : handled the agen

Senior Executive : Marketing & PR

Benetton Group

Oct 2022 - Jan 2023 (4 months)

I have strategically contributed to the social media of Benetton India, be it topical campaigns, influencer activations, or content planning at large to be in harmony to the global brand handwriting. In terms of public relations, I worked on press releases, corporate and brand media queries, and successfully managed execution for media events, press releases, gifting and seeding activations, celebrity and stylist sourcings, magazine placements, and trend notes. Cutting deals for covers with brand idealistic faces has also fallen under my purview, as has curating white label content for the brand.

Marketing Executive : Marketing, PR & CSR

Benetton Group

Aug 2021 - Sep 2022 (1 year 2 months)

Worked on social media content calendars for brand hygiene content, engagement-led UGC activities, brand and artist collaborations, and micro and macro influencer activations. I worked on press releases, corporate and brand media queries, media events such as press previews, gifting and seeding activations, celebrity and stylist sourcings, magazine placements, and trend notes for PR. I would also coordinate with media houses towards procuring assets for the brand (print + digital) as well as curating white label content. As part of our CSR initiatives, I worked on onboarding some NGOs, as well as maintaining track of current NGOs with whom we activated project Clothing For A Cause- in lieu of which Benetton India sent clothes to these NGOs

NextGen Leader

WPP

Jun 2021 - Aug 2021 (3 months)

The WPP NextGen Leader Series is a global 10-week virtual learning series scoping advertising and marketing industry, aimed at providing an in-depth look under the “WPP hood” – from industry trends, marketing strategy, data science, experience design to emerging technology and culture. The Program a culmination of Industry Insight Conferences, Intimate Group Workshops and Leader Table Talks along with an online certified course. WPP is a creative transformation company; a global creative agency network using the power of creativity to build better futures people, clients and communities across communications, experience, technology, PR, media, branding and more.

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Content Strategist

Wifers

Jan 2021 - Feb 2021 (2 months)

The role included writing- Website Content Ad and Content Copies across social media platforms Case Studies Mailers As well as building Brand Pitch Decks: planning online marketing campaigns, branding strategy, scripting and pitching video content, etc. for multiple clients.

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Founder

Aug 2020 - Jan 2023 (2 years 6 months)

Neki Aur Pooch Pooch ~ NAPP is a thrift store on Instagram. Thrifting means buying preloved clothes, using money and other resources consciously. It is a conscious consumption model, a more sustainable alternative. Indians have been practising the 'hand me down culture' since ages, why not take it to a transactional setting? Hence I founded this online thrift store during covid times.

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Marketing Consultant

Sairam Sweets & Bakers-Delhi,

Mar 2020 - Jul 2021 (1 year 5 months)

This role required me to create and manage all content for the business's social media accounts, including the management of customer reviews and testimonials. I leveraged influencer marketing towards increased visibility of the business on social media and also ran ads on Meta platforms. Towards business development, I onboarded the brand's products on various e-commerce marketplaces(Amazon, Flipkart, Swiggy, Zomato) and also aided the creation of brochures and proposals towards B2B business initiatives.

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Marketing Intern

Stage 3 Agency

Jan 2020 - Apr 2020 (4 months)

Helped brainstorming marketing campaigns on social media and events, influencer marketing for Stage3 and its private label: AlayaByStage3. Built pitch decks for future endeavours. Retention Strategy for AlayaByStage3: understanding why people abandoned cart at the last step, what are the issues in our policies- customer PoV. Stage3OnWheels: A part of India’s first rental fashion on wheels; took the bus to influencers for private trials-cum interviews. Opened the bus to general public in different parts of Delhi to familiarise them with the concept. Also ran a campaign for people to book the bus to their doorstep customised to their favourite options! Stage3 x Geetanjali salons: An experiential store in Panchsheel- helped a bit with sto

Marketing & PR Intern

United Colors of Benetton

Jun 2019 - Aug 2019 (3 months)

Helped brainstorming marketing campaigns on social media and events, influencer marketing for Stage3 and its private label: AlayaByStage3. Built pitch decks for future endeavours. Retention Strategy for AlayaByStage3: understanding why people abandoned cart at the last step, what are the issues in our policies- customer PoV. Stage3OnWheels: A part of India’s first rental fashion on wheels; took the bus to influencers for private trials-cum interviews. Opened the bus to general public in different parts of Delhi to familiarise them with the concept. Also ran a campaign for people to book the bus to their doorstep customised to their favourite options! Stage3 x Geetanjali salons: An experiential store in Panchsheel- helped a bit with sto

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Marketing Intern

Knick Knack Nook

May 2018 - Jun 2018 (2 months)

A 6 week internship; involving ideation to execution of 2 collection shoots, influencer collaborations, PR gifting, email marketing, campaign planning and social media marketing- a truly dynamic experience involving different tasks each day! A 6 week internship; involving ideation to execution of 2 collection shoots, influencer collaborations, PR gifting, email marketing, campaign planning and social media marketing- a truly dynamic experience involving different tasks each day! Skills: English · Branding & Identity · Social Media Communications · Communication · Marketing

Marketing Management Trainee

Indian Institute of Management Lucknow

Jul 2017

Marketing Management Internship under Prof. Sameer Mathur, IIM Lucknow. Trained for : • Enhancement of presentation skills • Mini case analysis using basic marketing concepts • Harvard business case study analysis and solution • Marketing plan for a new/extension of an Android application.

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Brand Management Intern

DLF BRANDS LIMITED

May 2016 - Jul 2016 (3 months)

· Brands covered : DKNY, Claire's · Fields experienced - DKNY : Visual Merchandising, Marketing and general Branding Operations Projects : • Report on observations in visual merchandising in competitor brands of DKNY in Emporio Mall • Report on comparison of other competitor brands with DKNY in terms of VM, consumer handling and price range. • Report on study and analysis of consumer behaviour of luxury brands in general and specifically in India. • Project on Branding Operations : to create own brand and define product line, strategies, SWOT analysis. Claire's : Digital Marketing Projects : • Understanding social media platforms and analysing related data in terms of most chosen platform with a specific topic, 'Digital in India'. •

Saisha Nagpaul

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Saisha's likely patterns of behavior, thought, values, and emotion. Based on the HEXACO model, OCP instrument, and Torre’s own research.