Santiago Estrada Product & Experience Designer

AI Product Designer

Stealth Startup

May 2025 - Current (1 year 4 months)

• Reduced CAC by 20 % by automating purchase and retargeting flows for e-commerce solutions using N8N. • Increased web traffic by 25 % and conversions by 15 % through responsive redesigns. • Accelerated launches with custom low-code/no-code interfaces.

Product Designer

Balto

Dec 2024 - Mar 2025 (4 months)

• Collaborated with the CRO team to identify and optimize friction points across key funnels (PDP, LP, Purchase block) through data analysis (Klaviyo, Clarity, and GrowthBook), improving conversion rates. • Implemented design iterations focused on enhancing the purchase experience, contributing to a 20 % monthly traffic growth. • Designed lead acquisition flows centered on pain relievers, increasing the CTR of qualified prospects by 15 %.

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Product Designer

AZ Founders

Jun 2023 - Nov 2024 (1 year 6 months)

• Designed a freemium white-label SaaS for companies and creators, with 200 users in Beta testing. • Achieved SUS >75 in early usability testing for AI-integrated interfaces. • Contributed to securing pre-seed funding and a 50 % increase in interested users through functional prototypes. Products: Chékame App, Azzio (AI), Mi Novia Virtual App

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Ssr. UX Designer

T-Gency

Mar 2023 - Sep 2023 (7 months)

• Improved user experience by 20 % through UX research, workshops, and usability testing. • Led discovery and ideation processes to develop high-fidelity interactive prototypes. • Ensured consistency across projects by managing and maintaining the design system. Clients: Drogas Calidad, Comuna 4 (PR), iScribo (UK), David Weinstein, INSEAD & David Reibstein, The Wharton School (FR), Kaizen Squad LLC (USA)

UX Specialist

SoftwareOne

Feb 2022 - Mar 2023 (1 year 2 months)

• Led the end-to-end design of a multi-user platform, integrating user research, product strategy, and information architecture. • Optimized mobile usability across Android and iOS, improving cross-platform performance and consistency. • Created and maintained comprehensive design documentation, including user flows, service design, and system specifications. • Conducted Figma training sessions for internal teams to enhance collaborative design practices. Clients: Esmax (CL), Ecopetrol, Colmédica, Bogotá Chamber of Commerce (CCB), Grupo EPM, Coopidrogas

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UX/UI Designer

Mambooo

Nov 2020 - Feb 2022 (1 year 4 months)

Created wireframes and prototypes across exploratory, experimental, and functional phases for validation processes, while redesigning existing flows to improve user experience based on key metrics for client websites and apps. Also trained the internal team on the use of Figma as the main collaborative design tool. Clients: GiVEmeFiVE App, Viu App, Dr. Sara Mesa

Publicista

Haceb

Feb 2020 - Nov 2020 (10 months)

Designed and conceptualized digital and physical initiatives to improve customer experience both online and in-store during the COVID-19 pandemic, implementing strategic communication pieces and CRM campaigns to strengthen loyalty programs.

Santiago Estrada

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Santiago Estrada