Ryan Cobo Business-focused data professional with years of experience

Customer Analytics Manager

ZipRecruiter

Sep 2024 - Current (1 year 11 months)

Communications Lead

Indeedcom

May 2018 - Mar 2023 (4 years 11 months)

● Increased newsletter annual subscriptions by 20% by leveraging subscriber engagement metrics and click behavior. ● Informed content strategy by creating Tableau dashboards with audience metrics. ● Developed and presented overall communications strategy to Indeed leadership at annual summit.

Client Strategy & Insights Analytical Lead

Indeed.com

May 2018 - Mar 2023 (4 years 11 months)

Generated over $200M in incremental revenue through data-driven narratives with actionable insights. Automated dashboards and analyses to accelerate client decision-making across Sales, Marketing, and cross-functional teams. Led industry segmentation analysis that increased sales account efficiency by 35% and boosted product adoption by 40% among healthcare enterprise accounts. Collaborated on product feature rollouts, contributing to a 40% increase in product adoption amongst Healthcare enterprise accounts. Managed and coached a team of analysts, providing data insights that reduced client churn and increased adoption.

Senior Analyst

Momentum Worldwide

May 2016 - Apr 2018 (2 years)

• Leveraged SQL to create, manage, and maintain American Express’s Entertainment ticketing database to forecast ticket sales and projections for future events. • Investigated and defined clear business problems to prioritize solutions using data-driven analytics, and developed success metrics to measure project performance and alignment. • Forecasted ROI and provided ad hoc analyses for multiple accounts to create strategic recommendations throughout the life of digital and social media campaigns. • Drove thoughtful and well-informed decision-making with a solution-focused approach, interpreting data and synthesizing insights for internal stakeholders and customers. •Onboarded and educated 10+ new internal hires about the team’s capabilitie

Analyst

Momentum Worldwide

Jun 2014 - May 2016 (2 years)

• Conducted consumer research and audience segmentation using social media for strategic campaign ideation which led to new business ventures including KIA Auto for $1.5M and Chevron for $1.2M. • Created strategic frameworks for digital campaigns/new business RFPs by combining multiple data sources. •Utilized interpersonal skills and SQL to extract and analyze big data sets to create actionable insights. •Planned and coordinated stakeholder meetings both with external clients and across multiple internal teams

Associate

Morgan Stanley

Jan 2013 - Jun 2014 (1 year 6 months)

• Managed active loan deals valued over 1.1 billion dollars as a trading assistant within the Global Capital Markets team. • Led global meetings for complex loan transactions to ensure deal economics, fees, and loan mechanics were understood. • Mitigated risk by dissecting and interpreting legal documents to ensure crucial financial language was included. • Created weekly reports of the team's performance for internal stakeholders.

Senior Analyst

Morgan Stanley

Jan 2012 - Dec 2012 (1 year)

Analyst

Morgan Stanley

Jan 2011 - Dec 2011 (1 year)

Ryan Cobo

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