Analyst
INDUSTRIAS AJEBOLIVIA S.A.,TradeMarketing
Jul 2022 - Current (3 years 11 months)
Developed the Trade Marketing plan by channel, providing essential support to the sales team with activities in human rights channels, wholesalers, and modern trade. Supervised and coordinated trade marketing actions while generating Perfect Store plans tailored to each channel. Monitored competitor actions and consistently generated KPIs to assess performance. Conducted market visits and created comprehensive management reports, ensuring effective budget execution. Additionally, developed the Marketing and Trade Marketing plan for the regional La Paz, planning various BTL and ATL activities. Utilized process documentation skills to create step-by-step instructions for tasks such as setting up in-store promotions, collaborating with wholesa