Romina

Romina  new_releases

About

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Senior Lean Marketing Strategist
República Oriental del Uruguay

Contact Romina regarding: 
work
Full-time jobs
Starting at USD6K/month
Flexible work
Starting at USD40/hour
groups
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Timeline


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school
Education
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Résumé


Jobs verified_user 34% verified
  • WebFX
    Digital Marketing Product Manager public Remote experience
    WebFX
    Feb 2021 - Current (4 years 6 months)
    At WebFX Marketing Team, I execute, oversee, and coordinate marketing projects, collaborating with CRO, PPC, and SEO teams. I create and analyze user profiles, behaviour, and funnels, utilizing Looker Studio, Mixpanel, and Amplitude for data analysis and visualization. I work with stakeholders, allocate resources, monitor project performance, and communicate effectively. I play a vital role in driving successful marketing initiatives that align with WebFX’s goals and enhance user experiences.
 Results: 10M sessions, 109% growth, Active Users 77% growth, New Users, 73% growth. 92% Leads growth. Marketing Operation tasks completion rate grew from 46% to 82% in 6 months (since I started managing it ) Skills: Lead Scoring ·SEO · Projec
  • M
    Marketing Strategist & Innovation Manager
    MKTSapiens
    Jun 2017 - Jan 2021 (3 years 8 months)
    - As an innovation & strategic product marketing manager and consultant. Planning, coordination, implementation, development with a user-centric approach. KPIs definition and monitoring. Brand and product management. Development of engagement plans and
  • T
    Marketing Manager + Mentor
    The Idea Factory
    May 2016 - Jul 2017 (1 year 3 months)
    - Sponsor and organise Seedstars Latam Summit - Implement the 1st national sustainability startup program - Creating and Developing marketing strategies and campaigns for IDF. Also, as a collaborator on IDF's incubation program and startups' advisor in marketing and communications. Startups: B2C, Fintech, Retail, SaaS, Agro, Healthcare.
  • M
    Product marketing in a project from Spain verified_user Verified experience public Remote experience
    MKTSapiens
    Aug 2010 - Sep 2016 (6 years 2 months)
  • P
    Product Marketing Manager
    Jul 2010 - Jul 2011 (1 year 1 month)
    - As Product and Brand manager. Developing strategies as well as engagement plans, marketing and social media actions within companies. Industries: B2B, B2C, Retail, SaaS, Agro, SMB’s, Healthcare. Team management: On-site, online. Interaction with desi
  • M
    Microsoft, Regional Project Manager verified_user Verified experience
    Aug 2007 - Jul 2010 (3 years)
    - AMDIA Awards - Marketing campaign ideation & planning, subsidiaries coordination, and vendors execution management for Microsoft across Latam. Management of a team of 12 resources as well as designers & developers.
Education verified_user 0% verified
  • HubSpot
    Inbound certification
    HubSpot
    Aug 2020 - Current (5 years)
    - 57/60
  • D
    Data Science
    May 2020 - Current (5 years 3 months)
  • Coderhouse
    Cert. Product Manager, tecnología y negocios
    Coderhouse
    May 2018 - Oct 2018 (6 months)
    - Mejor proyecto y mejor estudiante del curso.
  • D
    Design Thinking for innovation
    Darden School of Business
    Apr 2017 - Sep 2017 (6 months)
  • Universidad Torcuato Di Tella
    Posgraduate Cert. Strategic Marketing,
    Universidad Torcuato Di Tella
    Mar 2013 - Nov 2013 (9 months)
  • Universidad Torcuato Di Tella
    PG Cert. Social Media Strategies,
    Universidad Torcuato Di Tella
    Apr 2012 - Nov 2012 (8 months)
  • L
    Licenciada en Publicidad
    Mar 1994 - Dec 1998 (4 years 10 months)
Projects (professional or personal) verified_user 15% verified
  • Warner Bros. Studios
    Lean Marketing Workshop at Shape your Story
    Warner Bros. Studios
    Sep 2020
    - workshop development workshop implementation
  • M
    Marketing para emprendedores Workshop
    MKTSapiens
    Mar 2020 - Current (5 years 5 months)
    - Product design development for startups.
  • Time Warner
    Design Sprint
    Time Warner
    Jul 2019 - Nov 2019 (5 months)
    - Design Sprint & Innovation para Turner LatinAmerica (Time Warner Co.), 2019.
  • L
    Lean UX Marketing, MediaChicas Summit 2018
    Nov 2018
    - Workshop to develop marketing campaigns through UX and design thinking strategies.
  • C
    Customer Engagement plan verified_user Verified experience
    Apr 2018 - Dec 2019 (1 year 9 months)
  • S
    Social Media strategist & management
    Mar 2018 - Current (7 years 5 months)
  • M
    MArketing PM
    Aug 2011 - Aug 2017 (6 years 1 month)
Awards verified_user 0% verified
  • A
    Amdia Bronce: MSDN-TechNet
  • #
    #Edu4.me Argentina
  • A
    Amdia Bronce: Village Online para
Publications verified_user 0% verified
  • I
    Women in Motion blog series
    Ideas Factory X
    Mar 2016 - Jun 2017 (1 year 4 months)
    - Great awareness and lead generation
  • M
    Lean Marketing Publications
    MKTSapiens
    Apr 2014 - Current (11 years 4 months)
  • Forrajes y Granos
    Marketing for all
    Forrajes y Granos
    Feb 2003 - May 2006 (3 years 4 months)
    - Help to enhance marketing strategies in agribusiness