Rohit Bisht

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Paid Media Executive

Skovian Ventures

Oct 2023 - Current (2 years 8 months)

• Achieved an 800% ROAS increase through Meta Ads, Google Ads, and Branding campaigns. • Trimmed ad spending by 20% while maintaining or boosting conversion rates. • Raised CTR by 20%, and reduced ad spending by 20% in 3 months. • Enhanced ad positioning, resulting in a 30% reduction in CPC. • Drove a 40% increase in returning visitors, improving brand retention. • Tailored campaigns for diverse industries, including real estate, health, and education sectors, etc. • Performed A/B testing of ad copy and creative assets across different platforms. • Collaborated with internal teams such as design, content, and marketing.
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Advertisers Support Specialist

Amazon India

Apr 2022 - Dec 2022 (9 months)

• Helped sellers implement good quality scores for their listings. • Handled media operations related to Ad Campaigns. • Provided analytical mindset for data interpretation and optimization recommendations. • Assisted in developing content and running ads. • Developed and implemented strategic marketing plans to increase brand awareness and generate sales. • Conducted competitive analysis to inform decisions about pricing and positioning.
Digital Marketing Specialist

NIIT

Oct 2020 - Jul 2021 (10 months)

• Achieved good ROI increase through Google Ads, Bing Ads, and social media campaigns. • Developed and implemented digital marketing campaigns to increase brand awareness. • Analyzed website traffic metrics and adjusted strategies accordingly. • Collaborated with creative teams to design visuals for campaigns. • Conducted keyword research and analyzed performance of Ads. • Performed A/B testing to improve user experience on websites.

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