Few marketers have sat on every side of the table. I have Agency-side professionals have never been the client. Client-side professionals rarely understand how a media team or a creative department actually thinks. I have a unique advantage: I have seen marketing from the inside of every discipline that exists: creative agency, digital, full service, media, PR, technology and client.That is not something you learn in an MBA. It is built by choosing, every time, the role that forces you to think differently.Throughout my career I have led brand strategy, integrated marketing and commercial growth across Latin America and the United States, generating over $20M in commercial pipeline and working with brands like Pepsi, Gatorade, Twitter, Nintendo, Grupo Éxito and Discover Puerto Rico. Not just executing campaigns, but building the systems, teams and thinking behind them. Today I translate that accumulated vision into building integrated marketing ecosystems that connect strategy, creativity, media, data and technology into one coherent growth engine. Real results. Not just a well-designed slide.Currently Managing Director at Helios & Partners for LATAM, where I transformed the regional operation from a service delivery center into a strategic, creative and commercial hub. Previously Director of Marketing at Monks and Zemoga, where I built marketing functions and demand generation systems from scratch in B2B technology and consulting organizations. VP of the Agency Council at IAB Colombia. Co-Founder of It's Colombia NOT Columbia.Jury member at Effie Awards, FIAP, Cannes Lions, Festival of Media LATAM, AME Awards, Mad Stars and IAB Mixx. Recognized at Effie LATAM, Effie Colombia, Wave Festival, Festival El Dorado and Cannes Lions Shortlist.
