Rodrigo Murrugarra Hernandez
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Paid Media Specialist | Social Media Marketer
Peru
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Résumé
Jobs
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- ACampaign ManagerAction Advertising AgencyNov 2023 - Current (1 year 6 months)
Head of Marketing verified_user Verified experience public Remote experienceProtopVASep 2023 - Oct 2023 (2 months)- Oversaw the marketing department with a focus on lead generation. - Developed KPIs and performance reports to evaluate team member performance. Head of Marketing for ProtopVA. In charge of developing the overarching lead generation strategy using organic and paid tactics.- Paid Media Specialist verified_user Verified experience public Remote experienceProtopVAMar 2023 - Oct 2023 (8 months)- Developed, executed, and optimized paid media campaigns across Facebook, Instagram, LinkedIn, and TikTok platforms. - Defined, measured, and evaluated relevant paid media KPIs. - Managed large advertising budgets effectively, reducing the cost per lead by 60% of their previous benchmark. - Conducted in-depth competitor ad research, ad grouping and audience targeting. - Set up effective tracking using Google Tag Manager and Google Analytics. - Collaborated with graphic designers to produce compelling ad creatives and landing page content. - Utilized A/B testing and data analysis to continuously improve campaign performance. Paid media specialist focused on driving down the cost per lead and generating quality leads.
- BDigital Marketing CoordinatorBucle SalĂ³n & SpaJan 2022 - Mar 2023 (1 year 3 months)- Ensured the implementation of the digital marketing plan - Increased sales for the beauty salon by 10% in 2022 compared to the previous year. - Managed organic and paid activities across Google My Business, Facebook, and Instagram. - Oversaw social media campaigns from conceptualization to execution and measurement. - Coordinated in-person and virtual events such as the beauty salon anniversary, online giveaways, and other calendar-related promotional events. - Manage client data through the EngageBay CRM. Digital marketing coordinator for Bucle SalĂ³n Spa in charge of the social media strategy, client retention, and new client acquisition.
- BDigital Marketing AssistantBucle SalĂ³n & SpaJan 2021 - Dec 2021 (1 year)- Maintained the brand’s social media accounts: Facebook, Instagram, Google My Business - Produced copywriting material for social media posts and paid social media ads - Organised and scheduled the brand's content calendar - Generated monthly reports to evaluate campaign performance with analytics tools such as Meta Business Manager and Ads Manager - Provided outstanding customer service via Instagram, Messenger, WhatsApp and mobile phone
- IVD AnalystUnilabsMar 2020 - Apr 2022 (2 years 2 months)- Provided outstanding support to patient health throughout the clinical laboratory cycle - Established effective relations across laboratory divisions to optimise patient sample processing flow - Led the laboratory team to complete two international quality management audits - Effectively followed-up audit observation reports to close them promptly - Represented the team to a panel of international experts in biotechnology
- LScience Communication InternLaEsquina.peDec 2019 - Jan 2020 (2 months)- Responsible for developing and implementing a digital science communication and education project aimed at high school students and the general public. - Interviewed target audience in relation to their perception of science. - Coached by social media experts to plan the media broadcast strategy.
- Global Marketing Shadowing ExperienceGSKJun 2018 - Jul 2018 (2 months)- Shadowed the denture care global marketing team to acquire hands-on marketing experience - Attended e-commerce panels at google london and meetings at grey and wunderman thompson
- Industrial Placement BiologistGSKJul 2017 - Jul 2018 (1 year 1 month)- Collaborated cross-functionally with Medical Affairs and Global Marketing teams to strengthen crucial oral care innovation research projects.
Education
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- Bachelor of Science in BiologyUniversity of YorkSep 2015 - Jul 2019 (3 years 11 months)
- EFoundation degree, ScienceEF Executive Language InstituteJan 2014 - Jan 2015 (1 year 1 month)
Awards
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- York awardUniversity of YorkJun 2016