Roberto Somoza

Roberto Somoza

About

Detail

Artist Relations & Management, Marketing & Strategy Consultan
Miami, Florida, United States

Contact Roberto regarding: 

work
Full-time jobs
Starting at USD80K/year
Flexible work
Starting at USD200/hour
groups
Networking

Timeline


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Job
school
Education
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Résumé


Jobs verified_user 0% verified
  • L
    Artist Relations & Management, Product Manager
    La Corporación
    May 2017 - Current (8 years 1 month)
    - Manage artist relations between label and artist - Direct line of communication between artist and record company, media, publicist, booking agents - Creation, development, and execution of marketing strategies and campaigns - Negotiate and manage budgets for each assigned release - Set up and coordinate timelines for product releases and promotional activities - Lead the communication strategy by implementing a distribution of material, set up of media tours, interviews and other press opportunities - Identify revenue-generating and new business opportunities ROSTER: - Chacal - 6ix9ine - Ñengo Flow
  • E
    Talent Booker/Producer
    El Show de Alexis ValdesMira TV
    Aug 2014 - Jan 2015 (6 months)
    - In charge of securing high-profile guests, such as musical acts, celebrities and news worthy personalities, as well as coordinate logistics and activities within the program. - Liaise with artists, record company, publicists, and managers on a regular basis and communicate availability, plans and expectations during visit. - Assist Production during brainstorming sessions to create new content for program - Handled the program’s social media (Facebook & Twitter); increased awareness and numbers with on-air mentions, guest re-postings/mentions, and constant content to establish an online presence extending the program’s reach
  • A
    Field Specialist
    Army Social
    Jan 2014 - Jan 2015 (1 year 1 month)
    - Managed content creation for Social Networks to increase presence and numbers - Developed technological tools to monitor trends, sentiment, and key indicators in a designated market in order to find data to be analyzed for the creation of strong strategies. CLIENTS: - Cardenas Marketing Network: Juan Gabriel- US Tour, Marc Anthony- Cambio de Piel Tour - Live Nation: Jarabe de Palo, Gloria Trevi, Guaco, and Yandel 
 - CONCACAF: CONCACAF Interactive World Cup 
 - Top Stop Music: SEO & Social Media Manager for all properties - Ocean Mazda: Social Media Manager
  • S
    Talent Booker-Mega TV
    SBS Mega TV
    Jun 2013 - Jul 2014 (1 year 2 months)
    Duty is to book high profile guests such as musical acts, celebrities and high profile personalities; as well as; coordinate their visit and activities within the program. Act as liaison between program and artists, record company, media, publicists, booking agents, and managers. Assist the team of producers with their segments and create new content for the program.
  • w
    Managing Member
    world clique
    Nov 2007 - Current (17 years 7 months)
    - Lead strategist and communication link between company and artists, managers, label partners and internal departments; executing marketing strategies, roadmaps and initiatives for international projects. - Plan, strategize and coordinate marketing plan and promotional activities with the record company and/or management - Acted as Project Representative for Marketing agencies in the South FL market - Hired and managed promotional teams of 6 or more, oversaw daily reporting to client, as well as any production needs for any activations or demonstrations CURRENT: - Management Team for Tempo - Management Team for Ñengo Flow - Management Team for Chacal - Piknic Électronik - Miami for GlowVox PAST: - PR & Management Team for Yotuel,
  • E
    Personal Manager & Publicist
    Elite Management Group (EMG)
    Apr 2004 - Jun 2006 (2 years 3 months)
    Manage monthly budget, calendar, cash flow, travel, tours, sponsorships, recording schedule, promotional schedule, and economic opportunities, etc. Act as a liaison between artist and record company, media, publicist, booking agent, business affairs manager and legal affairs firm. Coordinate all promotional activities with record company. • Grupo Nueva Generación’s East Coast Headquarters • Handle Press & Promotion for Móntez de Durango (Disa) • Handle Press for Horóscopos de Durango (Disa) • Coordination of Premios Billboard for Horóscopos de Durango • Management, Marketing, Media Relations for Pilar Montenegro • Coordination for Burger King campaign for Pilar Montenegro • Coordination for Corona campaign for Pilar Montenegro • Personal M
  • P
    Owner
    Pulse Creative Agency
    Jan 2003 - Dec 2004 (2 years)
    • Artist Representation for Shalim (Sony/Crescent Moon) • US Hispanic Media Relations for Don Omar (VI Music) • Handle Hispanic Press for ABC’s Eddie Matos • Mara Croatto’s Press & Publicity for Telemundo & Aquarela Productions • Press & Publicity for actress Marisol Calero • Marketing, Press, Promotion for Hispanic Racing Team (NASCAR)
  • T
    PR Coordinator
    The Crossover Agency
    Jan 2001 - Dec 2003 (3 years)
    • Work alongside with President and take on the President’s duties • OV7’s (Sony) Press & Publicity for Westwoodent Talent Agency • Thalia’s (EMI) Press & Marketing campaign for Hoffman Entertainment • Handle Media Relations for Julio Iglesias (Sony) • Coordination of MTV’s Alejandro Sanz’s Unplugged • Miami promo for Ana Claudia Talancón & “Y Tu Mamá También” • Pilar Montenegro’s Press & Publicity for Univisión Music Group • Handle Press & Marketing for Samy and Samy Salon Systems • Media Relations for Susana Giménez (TeleFe) • Paulina Rubio’s US Hispanic Media Relations for Universal • Press & Marketing for international release of Sandy & Junior (Universal) • Media Relations for María Celeste Arráras (Telemundo)
  • E
    Assistant to Media Relations Director
    Estefan Enterprises
    Jan 1999 - Dec 2001 (3 years)
    • Gloria Estefan’s “Alma Caribeña” Press & Marketing campaign for Epic • Jon Secada’s “Better Part of Me” launch and campaign for 550 Music • Thalia’s “Arrasando” Press & Publicity campaign for EMI Latin • Responsible for setting up interviews and photography sessions • Working with new talent
Education verified_user 0% verified
  • Miami Dade College
    Communication and Media Studies
    Miami Dade College
    Jan 1999 - Dec 2000 (2 years)
  • Florida International University
    Communications
    Florida International University
    Jan 1997 - Jan 1999 (2 years 1 month)
Awards verified_user 0% verified
  • Telemundo
    Digital Influencer 2012
    Telemundo
    Apr 2012
    Chosen by Telemundo and Klout as a "Digital Influencer" due to my interest in promoting the Hispanic community and my impressive online presence.