Portfolio: rfbaquirin.github.io
Creative Director with deep, hands-on expertise in creative management, graphic design, and team leadership, building and scaling premium brands on Amazon. Proven leader who translates brand strategy into high-converting listing imagery, A+ Content, Brand Stores, packaging, and unboxing experiences that drive CTR, CVR, and customer trust.
Most recently Creative Director at IntoProfits, an Amazon FBA agency, where I ran structured listing audits, built a custom GPT-based synthetic polling tool to validate creative pre-launch, and led an end-to-end AI-assisted design pipeline from analysis through final asset rendering. Previously Creative Director at EAK Distribution, where I led creative and managed the design team for 200+ SKUs (215 ASINs) across the U.S. market, owning the full creative pipeline from market insight to final asset delivery and moving portfolio-wide CVR from 8% to 14%.
Expert in Amazon's creative ecosystem, creative project execution, and cross-functional team leadership. Proficient in Figma for design and prototyping, with an AI-enabled production workflow spanning Midjourney and Nano Banana (Gemini) for image generation alongside advanced Adobe Creative Suite skills, accelerating ideation, production, and iteration at scale. Data-informed and execution-focused, partnering with marketing and product teams to research competitors, test creative hypotheses, and continuously improve performance using market analytics.
