Rishav Saha

Marketing Automation Specialist II

Codvo.ai

Dec 2024 - Current (1 year 7 months)

Spearheaded HubSpot CRM implementation for a US-based marketing agency, managing custom properties, custom objects, advanced workflows, integration with Mar-Tech stack, granular full funnel tracking, etc. Improved engagement rates on email journeys from 2-3% to over 15%, overhauling all email journeys and tracking process. Built lifecycle dashboards tracking MQL-to-customer journeys for 16 business units with varied audience sets. Managed maintenance and modifications of over 150 custom-coded email templates and webpages on HubSpot CMS.

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Assistant Manager (Marketing Automation & Engagement)

Leoforce

May 2024 - Dec 2024 (8 months)

Boosted email open rates from 3-5% to over 12% via segmentation, behaviour-based triggers, and optimising deliverability. Generated 30-50 qualified leads per month by adding lead magnets like website chatbot, pop-up CTAs, gated assets & online tools relevant to our target audience. Managed the entire monthly newsletter program, keeping the audience engaged, generating over 22% open rates. Created and managed sync between HubSpot, Salesforce, ZoomInfo, Mailshake, Zoom, and WordPress for real-time enrichment and advanced personalisation of content.

Sr. Executive (Marketing)

Hexaware Technologies

Jun 2022 - May 2024 (2 years)

Managed HubSpot for 6 business units across 12 industries. Executed 248+ campaigns with a consistent 15–20% open rate and 5–8% CTR. Integrated HubSpot with Dynamics 365, ZoomInfo, and Zapier. Implemented advanced segmentation strategies and personalized content, which enhanced customer engagement and fostered stronger relationships with our target audience. Developed workflows to automatically remove contacts from billing cycles, making the platform further cost-effective. Contributed to full-funnel marketing efforts by being the CRMand Mar Ops POCfor all marketers.

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Social Media Specialist

Amazon India

Jul 2017 - Apr 2019 (1 year 10 months)

Maintained the company's social media presence by posting messages, answering posts, and monitoring responses. Met multiple deadlines using strong task prioritization skills. Advocated customer grievances with internal teams, resulting in timely and satisfactory conflict resolution. Maintained social quality score (SQS) of over 8 out of 10.

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