Rida Ali MARKETING STRATEGIST | CONTENT ECOSYSTEM BUILDER

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Director of Marketing

The Thomsen Company

Jan 2023 - Current (3 years 7 months)

• Devise comprehensive Social Media Strategies for multiple businesses across Australia, US, and UAE. • Lead and manage a team of 3 individuals to oversee content creation across diverse platforms: Instagram, Facebook, Twitter, YouTube, LinkedIn, and TikTok. • Handle post scheduling, Social Media Management, and drive community growth initiatives. • Successfully revamped the firm's overall marketing strategy, ensuring alignment with business goals. • Spearhead content strategy for the firm and its clients, encompassing website management and collaboration with marketing agencies to optimize lead generation. • Strategize content for the firm's podcast, orchestrating lead generation efforts through this medium. • Additionally, lev

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PPC and Social Media Creative Manager

Industria Brokerage

Jan 2023 - Jan 2025 (2 years 1 month)

• Develop, execute, and enhance paid media strategies on platforms including Facebook, Instagram, and Google Ads. • Increase brand awareness, engagement, and lead generation through effective campaign management. • Conduct keyword research, craft ad copy, and generate reports to track against KPIs. • Monitor and optimize campaign performance, identifying scaling opportunities. • Implement A/B Testing and Experimentation for improved conversion rates and cost efficiency. • Integrate CRM with generated leads using Zapier for automation. • Create and implement sales funnels to guide potential clients through the buying journey. • Conduct extensive email marketing campaigns to nurture leads and drive conversions. • Manage content calendar for c

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Social Media and Lead Generation Specialist

Eon Holdings

Jan 2022 - Jan 2024 (2 years 1 month)

• Proposed and helped launch the Eon Podcast as a digital media platform, building its presence across YouTube, Instagram, and TikTok from the ground up. • Created and managed the podcast's organic content ecosystem, developing scripts, video concepts, and publishing strategies across multiple platforms. • Led content production and distribution, hiring and coordinating a small team while overseeing editing guidelines, scheduling, and platform management. • Scaled the podcast's audience to 300k+ combined subscribers across platforms, generating 40M+ cumulative TikTok views through consistent content publishing and platform optimization. • Achieved 2.5M+ views within the first 20 days of publishing TikTok content and successfully monetized a

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Social Media and Lead Generation Specialist

BTN Marketing Consultants

Jan 2020 - Jan 2022 (2 years 1 month)

• Scheduled, optimized, and reported on social media campaigns. • Managed lead generation and brand awareness campaigns (Instagram, Facebook, YouTube) with a monthly budget of PKR 6M+. • Developed content strategies and sales-oriented pitches. • Collaborated with the Pre-Sales Telecommunication Department to analyze and ensure lead quality. • Oversaw the content calendar. • Trained content writers, collaborated with Art Director for organic and paid campaigns, including video scripting and production as well as static photography.

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Content Strategist and Client Liaison

Black Urban Tech

Jan 2018 - Jan 2020 (2 years 1 month)

• Initiated as a Content Writer, collaborating with UI/UX designers on client websites. • Demonstrated innate aesthetic sense and a strong understanding of target audience preferences, leading to a more prominent client-facing role. • Successfully transitioned to a client-oriented position, responsible for proposing solutions and conducting meetings to align with client needs. • Evolved into an active contributor to web content strategy and brand design, gaining comprehensive insights into effective content and design coordination. Additionally, I leveraged my experience with Shopify to build and manage several client accounts and websites, enhancing our service offerings and ensuring seamless integration of e-commerce solutions into our

Rida Ali

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