Ricardo Octavio López García Social Media | Content Producer | Community

Social Media and Community Manager

Roll

Jul 2021 - Jul 2025 (4 years 1 month)

Led the creative production, strategy, and execution of all social media and audiovisual content for Xbox Latin America's marketing channels. (Mexico, Colombia, Chile, Argentina, Brazil). Directed the end-to-end content strategy for social accounts, developing scripts and structural outlines for high-impact audiovisual content (streams and videos). Spearheaded the strategic planning and full production for high-profile campaigns, including the Xbox 20th Anniversary project. As a core member of the creative team during the campaign's first year, managed the social media strategy for the successful "Gamer's blood" initiative, coordinating efforts with the community and support the Mexican Red Cross. Directed the production and promotion s

E

Social Media and Community Manager

EZ Esports

Dec 2020 - Jul 2025 (4 years 8 months)

Designed and executed the comprehensive content strategies for the official channels of Free Fire Esports LATAM, focusing on brand launch and community acceleration. Achieved rapid organic growth by successfully launching the brand's social platforms and building the Instagram following from zero to 100K users within five months. Oversaw multi-platform moderation, ensuring a safe, positive, and respectful environment across major channels like Discord, Twitch and YT for high-visibility esports communities. Established Prompt Response & Engagement protocols to review high volumes of player interactions, maintaining high channel activity and driving organic growth.

Content Producer and Influencer Manager

TV Azteca

Jan 2020 - Feb 2021 (1 year 2 months)

Managed and produced live and VOD content for Azteca Sports across digital and broadcast platforms, focusing on marketing, storytelling, and talent relations. Produced high-quality live and VOD content, ensuring all digital snippets aligned with the broader narrative strategy. Coordinated talent and influencers for branded competitions and strategic storytelling campaigns, enhancing marketing reach. Focused on strengthening brand presence through effective PR and digital content strategy.

G

Social Media and Community Management Strategy.

Gamelta

Feb 2016 - Feb 2020 (4 years 1 month)

Directed the overall Social Media and Community strategy for a major esports and gaming platform. This experience provided the foundational expertise in brand marketing and execution applied in future roles. Directed social media strategy for all esports tournaments, significantly boosting engagement and managing accounts. Developed and managed comprehensive PR Marketing strategies for collaborating brands. Built extensive influencer networks and coordinated international event coverage and community outreach.

G

Social Media Content Producer and Public Relations

Games Celebration

Feb 2016 - Jan 2020 (4 years)

Led the Social Media and Community Management strategy for this major event, driving attendance and event spotlight through strategic community relations. Managed strategic relations with key communities and their influencers to drive event attendance and visibility campaigns. Part of the foundational Community Alignments and moderation policies from scratch, including defining the "League Ops" team model, a framework later adopted for moderator teams in EZ Esports and TV Azteca Esports tournaments. Directed moderation strategy for highly passionate competitive communities, establishing protocols for handling immediate crisis situations. Actively moderated and enforced guidelines across essential niche channels, including Discord groups

S

Social Media and Community Manager Freelance

Jan 2015 - Current (11 years 5 months)

As a Social Media and Community Manager Freelance, I am a seasoned Content, PR, and Social Media Strategist specializing in video games and geek culture trends. Since 2015, I have successfully delivered high-impact digital content and executed strategies to build and grow online communities across multiple platforms. My expertise has been applied to both gaming-related and non-related brands as a freelance consultant. **Featured Projects** 1. **Social Media Activation and Moderation** Led the activation and management of the Instagram account for an e-commerce focused on selling cannabis products and activism for its legalization in Mexico. Converted third-party informative content (blog, copywriting) into native Instagram visual fo

G

Social Media Manager

Gamer Style

Jan 2013 - Jan 2017 (4 years 1 month)

Foundational experience managing social media for an independent video game media outlet, establishing key skills in end-to-end content management and journalistic standards. Managed social accounts and executed content planning, learning the basics of strategic execution for an independent media brand. Drove content creation rooted in passion for video games, covering major international events. Established fundamental social media and PR skills that were scaled in subsequent roles at Xbox and Free Fire Esports.

D

PR Account Excecutive

Delegación Benito Juárez

Mar 2010 - Oct 2014 (4 years 8 months)

In the Sports Department of the Benito Juarez Town hall my position was entirely public relations focused on the alliance of private sports companies (Nike, Adidas, UnderArmor, Nelson Vargas) for the realization of agreements that would benefit the sports teams of the government perimeter that represented the delegation in competitions . Similarly, part of my position was the negotiation to generate sporting events in the facilities of the Olympic Pool.

Ricardo Octavio López García

About

Detail

Timeline

Résumé