Ricardo Antonio Madrigal Valdez Digital Marketing | Sales and Business

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Country Manager

GO MOBILE

Apr 2023 - Current (3 years 3 months)

Reporting to: Worldwide Managing Director Responsibilities: • Market presence and local office development. Team recruitment and hire. • Business development for Mexico and Latin America on Supply (publishers) and Demand (Advertisers and Agencies), Main verticals, e-commerce, travel, e-learning, Fintech. • Prospecting clients and attention to existing accounts. • P&L planning. Commercial strategy. Seniority Leadership.

Country Manager

Gomobile

Apr 2023 - Current (3 years 3 months)

• Market presence and local office development. Team recruitment and hire. • Business development for Mexico and Latin America on Supply (publishers) and Demand (Advertisers and Agencies), Main verticals, e-commerce, travel, e-learning, Fintech. • Prospecting clients and attention to existing accounts. • P&L planning. Commercial strategy. Seniority Leadership.

C

Country Manager

Cityads Media

Jan 2022 - Oct 2022 (10 months)

Digital media Technology Title: Country Manager Reporting to: Regional Manager Responsibilities: • Market presence and local office development. Team recruitment and hire. • Business development for Mexico and Latin America on Supply (publishers) and Demand (Advertisers and Agencies), Main verticals, e-commerce, travel, e-learning, Fintech. • Prospecting clients and attention to existing accounts. • P&L planning. Commercial strategy. Seniority Leadership. Main Achievements: • New Contracts with premium publishers in LATAM. • Sales for clients such as: Didi Latam, Pandora, Emagister, Codere, Seguros ADT, Palace resorts.

Sr. Business Development

SMART

Aug 2018 - Dec 2021 (3 years 5 months)

Technology Title: Sr. Business Development Reporting to: Area Manager Responsibilities: • Business development for Mexico and Latin America on Supply (publishers) • Prospecting clients and attention to existing accounts. Supply and Demand Synergy • P&L planning. Commercial strategy. Seniority Leadership. • Participate in industry association events Main Achievements: • New Contracts with publishers such as TV Azteca, First Media, El Comercio, Televisa, Etermax, RCN, Caracol TV, Prisa Caracol, Relappro, Playbuzz, Vix, Telcel, EL Tiempo, CMI, Expansion, Mundo Ejecutivo, Megacable (Addressable TV), Total Play, Izzi, OLX, Publimetro, Yapo, Mediastream, Multimedios, Milenio, Imagen Digital, Webedia, NBC Universal, El Economista, El fi

A

Country Manager

Admetricks

Sep 2016 - Aug 2018 (2 years)

Reporting to: CEO Responsibilities: • Establish commercial presence in Mexico and LATAM Countries • New client acquisition, both local and regional. • P&L Planning administration and execution. • Asociation participation. Main Achievements: • Current clients: Milenio, Havas, Facebook, Pepsi, Zenith Optimedia, Mirum agency, VYM. • Renew local and regional contracts with clients such as Havas, Milenio, Pepsi. • Acquisition of new clients, including Facebook, Google, Televisa Digital, Fox • Conferences on the importance of digital metrics.

A

Sr. Sales Manager

AdTaxi Networks

Mar 2014 - Sep 2016 (2 years 7 months)

Reporting to: President Responsibilities • Advertising sales and New Account development on audience based strategies. • Client assessment across all digital platforms such as Search, Display, Mobile, Video and Social Media. • Strong relationships with Marketing departments as well as media agencies to capitalize on the objectives of each advertiser's campaign. • Administrative process compliance on agencies and direct clients to establish strong business relationships. • Planning yearly budgets and team development evaluating candidates and potential. • Sales team management where I drove the team into reaching their goals. Main Achievements: • Development of digital strategies in Display, Search, Mobile, Social networks, Video,

Sr. Sales Manager

Adtaxi

Mar 2014 - Sep 2016 (2 years 7 months)

• Advertising sales and New Account development on audience based strategies. • Client assessment across all digital platforms such as Search, Display, Mobile, Video and Social Media. • Strong relationships with Marketing departments as well as media agencies to capitalize on the objectives of each advertiser's campaign. • Administrative process compliance on agencies and direct clients to establish strong business relationships. • Planning yearly budgets and team development evaluating candidates and potential. • Sales team management where I drove the team into reaching their goals. Main Achievements: • Development of digital strategies in Display, Search, Mobile, Social networks, Video, e-mail marketing and influencers. • In char

D

Commercial Manager

Despegar, E-commerce Travel Agency, Ciudad Autónoma de

Aug 2013 - Mar 2014 (8 months)

Report to: Dirección Comercial regional Responsibilities: • Advertising sales and development of additional new accounts to clients in the tourism sector. • Coordination of tools necessary for the commercialization of Advertising Strategy in different media, mainly digital. • Relations with Social Media Influencers Main Achievements: • Closing of long-term plans with Ai New Zealand, Tourism Promotion Council, Aeroméxico, Colgate through influencers. • In charge of accounts in Mexico including: Air New Zealand, Aeromexico, Health Sector, Presidency of the Republic, Grupo Carso, MGM Hotels, National destinations (Sinaloa, Guanajuato, Tabasco, Chiapas), Procter & Gamble, Unilever, Coca Cola, General Motors, Iberia, Bimbo, Nestle, Inte

Commercial Manager

Despegarcom

Aug 2013 - Mar 2014 (8 months)

• Advertising sales and development of additional new accounts to clients in the tourism sector. • Coordination of tools necessary for the commercialization of Advertising Strategy in different media, mainly digital. • Relations with Social Media Influencers Main Achievements: • Closing with Ai New Zealand, • In charge of accounts in Mexico including: Air New Zealand, Aeromexico, Health Sector, Presidency of the Republic, Grupo Carso, MGM Hotels, National destinations (Sinaloa, Guanajuato, Tabasco, Chiapas), Procter & Gamble, Unilever, Coca Cola, General Motors, Iberia, Bimbo, Nestle, Interjet, Volaris, Grupo Posadas, Royal Caribbean, Banamex, HSBC, Club MED, Diageo, Metlife, Mapfre, Nissan, Kimberly Clark, Turismo de Malaysia, Seat, V

B

Business Development Manager

Buchanan Group

Aug 2010 - Jul 2013 (3 years)

Report to: VP & SVP Americas in Canada Responsibilities: • Australian company seeking business development in Mexico through remote work. Commercial focus and to position the company in the advertising production market. • Application of marketing strategies such as: Prospecting, Presentations to potential clients, cold calls, generation of meetings, proposals and negotiations. • Coordination of production aspects such as development of Storyboards and script, Casting, Locations, Filming, local talents. • Search and qualification of new local suppliers for production houses, marketing services (POP). • Projects to launch strategy in the market such as Industry Exhibitions, Presentations in associations, participation in events. Cost

Sr. AdSales Executive

Discovery Communications

Jan 2009 - Jan 2010 (1 year 1 month)

Report to: AdSales Director

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Sr. AdSales Executive

Yahoo! De México

Apr 2006 - Jan 2009 (2 years 10 months)

Report to: Country Manager

Sr. AdSales Executive

Turner BRoadcasting System

Apr 2006 - Jan 2009 (2 years 10 months)

AdSales Executive

Turner BRoadcasting System

Aug 2000 - Apr 2006 (5 years 9 months)

Report to: AdSales VP

E

Commercial

Estímulo Cultural A.C.

C

Real Estate Agent

Coldwell Banker Madrigal

Business development in with 15 commercials made for CPW, Nestle, Unilever, Merck Sharp & Dohme, Mars. Management for Dementes and of • Marketing of sponsorship for Web series, Funding for film projects, strategies in social networks with Influencers, Events, Aide d' Camp, Production, Music Videos, Commercials, Audio and video. Performance artists, stages, Mapping. • Management of Artists such as Pop singer, Jazz Trio, Classical dancers, versatile group for events, restaurants, • Collaborations in the economist in the area of digital content and marketing. • Collaboration in the Golf Digest Magazine in marketing and content. • Production of photographic sessions, Coordination and negotiation with suppliers. • National and internationa

Ricardo Antonio Madrigal Valdez

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