Ricardo Aguirre
About
Detail
AI applied to Sales
Toluca de Lerdo, Estado de México, Mexico
Résumé
Jobs
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Marketing ManagerSERES LLCNov 2025 - Current (8 months)Seres Tech is a global leader in Data Center energy efficiency training and research, specializing in the DCEP (Data Center Energy Efficiency Practitioner) program and cutting-edge AI infrastructure education. Key Responsibilities & Achievements: Strategic Growth: Driving the global expansion of SERES DC training programs (DCEP Generalist, IT, and HVAC Specialists) across EMEA, APAC, and North American markets. Partnership Management: Building and maintaining strategic relationships with data center operators, IT equipment manufacturers, and facility managers to integrate energy-efficient practices into their operations. Marketing & Brand Authority: Spearheading digital marketing campaigns to promote Seres Tech’s proprietary research on- Brand RepresentativeYuhuan CNC Machine Tools MexicoOct 2024 - Jul 2025 (10 months)I lead strategic growth initiatives across the Americas, driving market expansion and building relationship with key industry players. My focus is on promoting high-end CNC machine tools. Our Portolio delivers highest precision grinding tools and top quality Broaching machinery. Solutions are best tailored for automotive, aerospace and electronics manufacturers. Why YUHUAN? With over 100 patents and industry recognition, YUHUAN is a global leader in CNC grinding technology. Our smart manufacturing solutions drive efficiency, precision, and cost optimization for the most demanding industries.
- Industrial and Data Center SalesNoxtelJan 2023 - Current (3 years 6 months)Architected and deployed AI-powered sales automation platform using n8n, Claude Code, and custom LLM orchestration, achieving a 30% increase in lead conversion rates. Built RAG-based knowledge systems integrating product catalogs, technical specifications, and customer history to enable real-time AI-assisted selling. Designed autonomous agent workflows for lead qualification, proposal generation, and follow-up sequencing, reducing manual sales cycle time by 40%. Led technical and sales teams deploying high-density data center infrastructure solutions with AI-augmented decision making.
- Consultor de ventasSEDITECJul 2022 - Jul 2023 (1 year 1 month)Service focus: Networks and Security, Data Center Infrastructure, Consulting and Help Desk.
- Regional SalesSupermicroMar 2020 - Jul 2022 (2 years 5 months)Actively promoting Supermicro hardware for Data Center applications within Mexico and Latam.
- Sales ManagerEn Red Diseño y Construcción de DatacenterJan 2018 - Dec 2024 (7 years)Sector Growth: Directed regional market expansion strategies for the Pharma and Logistics sectors, aligning technical engineering teams with sales objectives to capture a 25% increase in market share. Industrial Sales: Managed over $2M annually in high-value contracts for automotive and manufacturing clients, focusing on mission-critical cabling and network infra. Client Retention: Implemented tailored infrastructure solutions resulting in a 30% increase in long-term account retention across the Mexican manufacturing corridor.
- Product ManagerConvergiaMar 2016 - Dec 2017 (1 year 10 months)• New Product Development / Introduction: SIP trunks, Hosted PBX, IaaS and other Cloud and managed services. • Leading Successful Sales and Presales Teams • Profitable New Products with integrated services combining IT, Telco and services. • Supplier / Vendor Relations • Developing a nationwide Partners Program
- Sales ManagerConvergiaJul 2013 - Mar 2016 (2 years 9 months)• Leading sales and marketing for Wholesale and Retail clients in Mexico for Montreal-based Telco with presence in the US and Latam. • In charge of product management and sales offer. Working closely with partners and suppliers. • Creating an upselling strategy for existing corporate clients. • Supporting sales and pre-sales with solution design, pricing and pipeline review.
- Sales CoachMCM TechCoDec 2012 - Jun 2013 (7 months)Consultative selling of telecom services UCaaS and other Telecom services. Responsable of Demos in our showroom and working with Sales team to bring 20 new accounts in 6 months (over 25k USD new monthly recurrent revenue). 11 of those 20 were own direct sales. Assigned to Sales coaching and training in Consultative SPIN Selling of 4 sales divisions.
- BPresales ConsultantBravoSolutionMar 2010 - Sep 2011 (1 year 7 months)Project leader for CompraNet 5.0, implementing in projected timeframe. PM and presales for custom developments for customers. Such web developments included integrations with Customer Datamart and ERP integrations for major accounts. As part of this SaaS role, I was responsible for custom developments and integrations with the main application, which was a web app based on Java. This involved robust API Rest development, enabling clients to build their own integrations and ensuring strong EU and US security compliance.
Education
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- Bachelor's degree, LawUniversidad del Valle de MéxicoJan 2008 - Dec 2012 (5 years)
- ADesign and Visual Communications, GeneralAcademia de Artes VisualesJan 2009 - Dec 2009 (1 year)
- Instituto Nacional de Ciencias PenalesInstituto nacional de ciencias penalesJan 2002 - Dec 2002 (1 year)
- APhotographyAcademia de Artes VisualesJan 2007 - Dec 2008 (2 years)
- ACinematography and Film/Video ProductionARTEJan 2004 - Dec 2005 (2 years)
Projects (professional or personal)
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- CCompraNet 5.0Jun 2010 - Current (16 years 1 month)Project leader of CompraNet set-up, the Mexican federal government eSourcing system. Technical and functional trainer.
- SSistema de Validación de Rutas - Caravanas de la SaludMay 2009 - Current (17 years 2 months)