Renato Cuéllar Álvarez

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Chief Marketing Officer

Gsmed Imaging

Nov 2024 - Current (7 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● I design and execute the 2025 marketing plan, focusing on both digital and in-person strategies to consolidate GSmed’s leadership in biomedical equipment across Latin America. ● I lead the integration of the Vinno Colombia, GSmedColombia, and GSmedImaging brands under a unified strategy, optimizing resources and maximizing impact through social media and SEO. ● I develop a roadmap for website optimization, including redesigns, link-building strategies, and the creation of technical content to generate qualified traffic. ● I implement SEM campaigns with advanced segmentation, focusing on maximizing ROAS and increasing the generation of high-quality leads. ● I coordinate the content marketing strategy, including speciali

Marketing Manager

SUMMAR PRODUCTIVIDAD, nitti

Jan 2022 - Feb 2024 (2 years 2 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Developed and executed comprehensive branding and communications strategies, positioning the company as a leader in facility management in Colombia. ● Managed B2B marketing initiatives, ensuring alignment with SaaS growth targets and optimizing the marketing budget for maximum ROI. ● Implemented SEO, SEM, and PPC strategies to enhance the company’s online presence, driving increased traffic and lead generation. ● Utilized CRM tools to maintain customer relationships and implement email marketing campaigns, increasing customer engagement. ● Led cross-functional teams to manage large-scale marketing projects, ensuring timely delivery and adherence to budgetary constraints. ● Conducted data analysis and performance track

Digital Marketing Manager

T ATIENDO S.A

Jul 2020 - Jan 2022 (1 year 7 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Designed and executed data-driven digital marketing strategies to enhance ecommerce sales, improving user experience and increasing ROI. ● Managed Google Ads, Google Shopping, and Facebook Ads campaigns, optimizing performance through A/B testing and CRO techniques. ● Tracked and analyzed KPI's using Google Data Studio, developing actionable insights to improve campaign effectiveness and customer acquisition. ● Worked on product development by integrating customer feedback and market research to optimize offerings and drive growth. ● Developed and led cross-functional teams to ensure seamless project execution and alignment with company goals. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased customer retention rate by 110%, enha

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Digital Marketing Manager

Tatiendocom

Jul 2020 - Dec 2021 (1 year 6 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Designed and executed data-driven digital marketing strategies to enhance ecommerce sales, improving user experience and increasing ROI. ● Managed Google Ads, Google Shopping, and Facebook Ads campaigns, optimizing performance through A/B testing and CRO techniques. ● Tracked and analyzed KPI's using Google Data Studio, developing actionable insights to improve campaign effectiveness and customer acquisition. ● Worked on product development by integrating customer feedback and market research to optimize offerings and drive growth. ● Developed and led cross-functional teams to ensure seamless project execution and alignment with company goals. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased customer retention rate by 110%, enha

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Marketing and Advertising Manager

LOAD Agency

Jan 2019 - Jun 2020 (1 year 6 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the development and execution of digital marketing strategies for diverse client accounts, focusing on ecommerce growth and ROI maximization. ● Managed SEO and SEM initiatives to drive qualified traffic and boost conversion rates. ● Directed go-to-market strategies for new products, overseeing the full lifecycle from concept to launch. ● Analyzed performance data and generated reports using Looker Studio, implementing insights to optimize ongoing campaigns. ● Supervised client projects, ensuring timely completion and delivery within the allocated budget. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Achieved a 50% increase in ROI within six months by identifying new growth opportunities and applying data-driven marketing strategies

Digital Marketing Manager

La Otra Agencia Digital

Nov 2018 - Jun 2020 (1 year 8 months)

● Lead and supervise the development of E-commerce and digital marketing projects for different client companies, ensuring the generation of a successful return on investment for their businesses. ● Evaluate the technical feasibility of new projects and lead the definition of the roadmap for each client, with a strategic approach that differentiates them in the market. Achievements ● Increased ROI on key projects by 50% in the first six months by identifying new growth opportunities and implementing effective data-driven marketing strategies. ● 30% reduction in turnaround time and delivery of projects to clients, thanks to the implementation of an agile work methodology and the optimization of the agency's production processes.

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Marketing and Advertising Manager

Ichimoku Fibonacci

Mar 2018 - Dec 2018 (10 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the development and execution of digital marketing strategies for diverse client accounts, focusing on ecommerce growth and ROI maximization. ● Managed SEO and SEM initiatives to drive qualified traffic and boost conversion rates. ● Directed go-to-market strategies for new products, overseeing the full lifecycle from concept to launch. ● Analyzed performance data and generated reports using Looker Studio, implementing insights to optimize ongoing campaigns. ● Supervised client projects, ensuring timely completion and delivery within the allocated budget. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Achieved a 50% increase in ROI within six months by identifying new growth opportunities and applying data-driven marketing strategies

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Digital Marketing Manager

Ichimoku Fibonacci

Mar 2018 - Jan 2019 (11 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Developed and implemented digital marketing strategies aimed at customer acquisition and brand awareness across LatAm markets. ● Managed SEO strategies and optimized Google Search Console to increase organic traffic and improve website performance. ● Led content creation efforts, designing a range of targeted digital assets that enhanced customer engagement and retention. ● Collaborated with the sales and product teams to develop growth strategies and manage the overall marketing budget. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased lead-to-customer conversion rate by 30% in six months, using a personalized approach through marketing automation tools. ● Boosted user retention by 25% in nine months through targeted engagement

Digital Marketing manager

Fig Tree S.A

Jul 2017 - Feb 2018 (8 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the digital marketing strategy for a U.S.-based contact center company, with a focus on B2B customer acquisition and bilingual recruiting campaigns. ● Developed and optimized SEO and SEM strategies, driving qualified leads and improving the recruitment funnel. ● Directed outbound marketing campaigns, integrating content marketing and landing page optimization to enhance CRO. ● Managed budget allocations and ensured maximum ROI by carefully selecting marketing channels and adjusting spend based on performance metrics. ● Worked closely with the HR and operations teams to align marketing initiatives with recruiting goals. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased visitor-to-lead conversion rate by 30% within the first th

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Digital Marketing Manager

Avec Staffing

Jun 2017 - Mar 2018 (10 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Led the digital marketing strategy for a U.S.-based contact center company, with a focus on B2B customer acquisition and bilingual recruiting campaigns. ● Developed and optimized SEO and SEM strategies, driving qualified leads and improving the recruitment funnel. ● Directed outbound marketing campaigns, integrating content marketing and landing page optimization to enhance CRO. ● Managed budget allocations and ensured maximum ROI by carefully selecting marketing channels and adjusting spend based on performance metrics. ● Worked closely with the HR and operations teams to align marketing initiatives with recruiting goals. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased visitor-to-lead conversion rate by 30% within the first th

Performance marketing coordinator

Fig Tree S.A

Jun 2016 - May 2017 (1 year)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Optimized SEM strategies for U.S. lead acquisition, managing Google Search and Display campaigns to drive traffic and improve conversion funnels. ● Analyzed campaign performance using Google Analytics, generating insights that led to continuous optimization of digital marketing efforts. ● Developed A/B tests and adjusted PPC strategies to ensure consistent improvement in ROI. ● Collaborated with the development team to implement CRO strategies, improving user experiences and increasing lead conversion rates. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased lead-to-customer conversion rate by 20% in the first quarter through the implementation of an inbound marketing strategy. ● Achieved a 15% increase in overall campaign ROI by

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Performance Marketing Coordinator

Avec Staffing

Jun 2016 - Jun 2017 (1 year 1 month)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Optimized SEM strategies for U.S. lead acquisition, managing Google Search and Display campaigns to drive traffic and improve conversion funnels. ● Analyzed campaign performance using Google Analytics, generating insights that led to continuous optimization of digital marketing efforts. ● Developed A/B tests and adjusted PPC strategies to ensure consistent improvement in ROI. ● Collaborated with the development team to implement CRO strategies, improving user experiences and increasing lead conversion rates. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased lead-to-customer conversion rate by 20% in the first quarter through the implementation of an inbound marketing strategy. ● Achieved a 15% increase in overall campaign ROI by

Brand Developer

Bavaria, AB InBev

Dec 2013 - May 2016 (2 years 6 months)

𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝘀: ● Implemented trade marketing strategies to enhance brand visibility and increase product availability across various points of sale. ● Managed go-to-market strategies for mass consumption products, ensuring effective execution in traditional channels. ● Coordinated with sales teams to ensure proper brand positioning and alignment with business objectives. ● Directed the budget management of marketing activities, optimizing spend to increase brand awareness and drive sales volume. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀: ● Increased sales volume in the traditional channel by 25% in the first half of the year by executing targeted trade marketing activities. ● Achieved a 20% improvement in brand awareness through effective use of point

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Stock Market Risk Trainee

Superintendencia Financiera de Colombia

Jan 2013 - Nov 2013 (11 months)

Asistente de la dirección de conductas y analista del mercado bursátil.

Renato Cuéllar Álvarez

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Renato Cuéllar Álvarez