– Junior regional product and brand coordinator
CONTINENTAL TIRE ANDINA
Aug 2018 - Jun 2019 (11 months)
Responsible for the strategic development of Continental Group brands under his responsibility aligned with the strategic mission of the Company, ensuring efficient and reliable transmission of information as well as market development and product profitability. Main tasks:
-Analysis of trends and market potential (Trend Scouting)
-Analysis of competition information (Benchmarking)
-Portfolio management for the region
-Analysis and development of requirements for new products
-Development of PLC (Product Life Cycle)
-Preparation and monitoring of business plans for new articles
-Support in the process of assigning costs to new products
-Definition and monitoring of SOP (Start of Production) dates
-New product launch coordination
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