Rana Fahad

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Chief Operating Officer

PayPeoplepk AIbased SaaS Cloud HR wellbeing Software

Feb 2025 - Current (8 months)

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Country Sales Manager

PayPeoplepk AIbased SaaS Cloud HR Software

Mar 2024 - Feb 2025 (1 year)

As the Country Sales Manager at PayPeople, I spearheaded the sales operations across Lahore and Karachi, leading a high-performing sales team to drive revenue growth and market expansion for the company’s innovative HR software solutions. My key responsibilities included: - Sales Leadership: Built, trained, and managed a dynamic sales team, setting clear targets and implementing strategies to achieve and exceed sales goals. - Market Expansion: Identified and capitalized on new business opportunities, expanding PayPeople’s footprint in key regions across Pakistan. - Partnerships and Alliances: Established and nurtured strategic partnerships with key stakeholders, including HR consultants, payroll providers, and corporate clients, to enhance

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Business Director

Ibrahim Corporation

Feb 2021 - Current (4 years 8 months)

As Business Director at Ibrahim Corporation, I have successfully led the development and execution of strategic sales plans, consistently achieving and surpassing business targets. I manage a network of sales partners, guiding them in identifying high-potential opportunities and closing deals effectively. I oversee the complete import process of Japanese vehicles into Pakistan, from sourcing and supplier negotiation in Japan to managing shipping logistics and ensuring timely delivery. My role involves close coordination with suppliers, shipping companies, and customs agents to streamline operations and minimize delays. I take full responsibility for managing import documentation and ensuring strict compliance with all customs clearance proc

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Sr. Sales Manager

CarZamin Pvt Ltd Lahore

Nov 2020 - Jan 2021 (3 months)

As Senior Sales Manager at Carzamin, I led high-performing sales teams specializing in Japanese vehicles, consistently driving both individual and team sales targets. I was responsible for developing and executing strategic sales plans that directly contributed to significant revenue growth and market expansion. I played a key role in mentoring and training sales representatives, fostering a culture of performance, accountability, and continuous improvement. Through hands-on coaching and regular performance evaluations, I empowered the team to exceed sales goals and deliver top-tier customer experiences. With a strong customer-centric focus, I built and maintained long-term relationships with clients by understanding their needs and ensurin

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Managing Director & Co-Founder

Lightcare Pvt Ltd

Oct 2013 - Nov 2020 (7 years 2 months)

As Managing Director at Lightcare, I led the company's strategic expansion into Pakistan’s corporate and industrial sectors, overseeing all aspects of sales, operations, and client relations in the LED lighting industry. With a clear focus on growth and innovation, I developed and executed comprehensive sales strategies that successfully penetrated key markets and drove sustained revenue growth over a span of 7 years. I directed market research efforts to identify high-potential segments and emerging opportunities, translating insights into actionable business plans. I established clear sales objectives and performance benchmarks, ensuring alignment across teams to achieve ambitious growth targets. A central part of my role involved managin

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Co-Founder, Director Sales & Operations

Lightserve Pvt Ltd

Mar 2011 - Oct 2013 (2 years 8 months)

As Director of Sales at Lightserve Pvt Ltd, I played a key leadership role in scaling the company’s footprint within Pakistan’s corporate sector, driving growth in the LED lighting and solar energy markets. Working closely with the executive team, I helped shape strategic business plans, define market entry tactics, and execute sales strategies that positioned Lightserve as a trusted name in energy-efficient solutions. I led the end-to-end development of the sales division—recruiting, training, and managing a high-performing team focused on B2B and corporate sales. I established clear performance metrics, conducted regular evaluations, and instilled a culture of accountability and continuous improvement that resulted in sustained sales grow

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SEO Executive

LiveAdmins LLC

Feb 2010 - Mar 2011 (1 year 2 months)

Experienced in SEO and Social Media Management with a demonstrated history of optimizing website content and managing social media accounts for clients across various platforms. Proficient in keyword research, website optimization, and conducting basic website audits to enhance search engine rankings and resolve technical SEO issues. Skilled in creating and scheduling engaging social media posts to drive audience engagement and brand awareness. Analyzes SEO and social media performance metrics and provides regular reports to clients. Collaborates with content teams to develop SEO-friendly content strategies aligned with client objectives and target audiences.

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