Ramiro Covarrubias

Social Selling SME

IBM

Jun 2022 - Jan 2023 (8 months)

- As a Social Selling Subject Matter Expert at IBM, I played a pivotal role in helping Pfizer deliver a superior experience to Health Care Professionals in Mexico by managing and coordinating relationships between SMEs, Market Teams, and Stakeholders. I guided industry and technology trends, promoted best practices and customer-focused innovation, and drove continuous customer journey enhancements through two-way digital communication channels. - Addressing the challenge of maintaining vendor relationships during the COVID-19 pandemic, I built a digital bridge by sourcing, integrating, and deploying new two-way social channels. This included training sales teams and acting as the Subject Matter Expert during the external rollout, fostering

S

Marketing Manager for Latin America

SENDPULSE

Jun 2020 - Mar 2021 (10 months)

- Responsible for Business Development, Partnerships, Brand Management, Creative, and Inbound Strategies in Latin America for a suite of marketing solutions composed of Email, Chatbots, Web Push notifications, SMS, and SMTP. - Successfully led a diverse team across multiple regions, enhancing collaboration and communication despite geographical distances. This role marked my first cross-continent professional experience, where I effectively managed operations remotely, coordinating with headquarters in Chernihiv, Ukraine, and management in Sao Paulo, Brazil, while ensuring project deliverables were met across Mexico and the broader Spanish-speaking Latin American market. My ability to navigate remote work dynamics contributed to the seamle

Senior Marketing Specialist

Aspiria

May 2019 - May 2020 (1 year 1 month)

- Led re-branding initiatives and developed creative strategies for a digital-driven SMB Loans company, focusing on effective communication with brokers and workforce management. - Identified and acted on opportunities to drive immediate revenue by bridging operational silos between departments. - Utilized negotiation skills to achieve consensus among C-level executives for a cross-departmental strategy, which included establishing a new B2B paid media credit line with Google and Meta. - Secured buy-in to realign the advertising budget, launching targeted campaigns that focused on high-value audiences identified by the Sales team, while collaborating with Collections to exclude regions with high late payment and churn rates. - This comp

I

Senior Digital Strategist

Indatcom

Dec 2017 - Apr 2019 (1 year 5 months)

- Designed, implemented, and supervised creative campaigns for a running governor, resulting in a successful election with nearly 40% of voters' support. - Acted as the main hub between client representatives, project managers, and graphic and web designers, utilizing a variety of tools and technologies, including WordPress and Webflow, to facilitate effective communication and project execution. This collaborative approach ensured that all campaign elements were aligned and delivered on time, enhancing the overall impact of the digital strategy. Additionally, I managed the operational aspects of opening new business branches across Mexico's North and Pacific regions, which involved office and services scouting, talent recruiting, training

G

Chief of Digital Strategy

Gobierno de Guadalajara

Oct 2015 - Nov 2017 (2 years 2 months)

- As the Chief of Digital Strategy, I led the development and execution of comprehensive digital communication strategies across official social networks and databases for the mayor and city hall, serving a metropolitan population of five million. - I effectively managed a team to ensure alignment with marketing operations and strategic goals, utilizing CRM tools to enhance stakeholder engagement and communication. - Additionally, I co-managed an innovative over-the-air marketing strategy that leveraged various platforms, including podcasts, radio shows, and local TV, to promote social programs, law changes, public events, and social services. This multifaceted approach not only expanded our reach but also integrated social media and mess

I

Politics & Government KAM

Indatcom

Dec 2011 - Sep 2015 (3 years 10 months)

As a Politics & Government Key Account Manager, I successfully led the recruitment, training, and coordination of a team that expanded from an initial 8 members to 50, demonstrating strong team leadership and project management skills. My responsibilities included overseeing community management, digital advertising, social listening, and web and graphic design initiatives. I effectively utilized digital marketing strategies and below-the-line advertising (BTL) techniques to enhance our outreach efforts. Additionally, I employed data analysis to inform our marketing strategies and optimize paid media campaigns. While customer success was identified as a secondary need, it played a vital role in my approach; building trust and consistently d

C

Social Media Consultant

Comité Organizador de los Juegos Panamericanos Guadalajara

Aug 2011 - Nov 2011 (4 months)

As a Social Media Consultant, I designed methodologies to effectively share coded information between venues and the central office, while also focusing on volunteer training and developing an organic digital strategy across social media platforms such as Twitter and Facebook. I implemented strategic designs that enhanced our media presence and engagement. Additionally, I leveraged Google Workspace to streamline our remote operations, facilitating communication and collaboration among Management, Consultants, and Volunteers. This technology not only improved our performance and business metrics but also ensured efficient scheduling, document creation, sharing, and results reporting, which were crucial for maintaining a cohesive workflow in

C

Social Media Consultant

Comité Organizador de los Juegos Panamericanos Guadalajara 2011

Aug 2011 - Nov 2011 (4 months)

Design methodologies to share coded information between venues and central office, volunteers training, and organic digital strategy in social media (Twitter and Facebook).

H

Source Sales Team Leader

HPI

Jun 2006 - Dec 2007 (1 year 7 months)

Goals achieved, customer kudos, and people management skills led me to an early promotion, first coordinating my six former West US coworkers, delivering results with the nicest work environment, and five months later, adding eight more team members from the Central US division (14 total). We managed to drop down human, process, and system errors while keeping KPIs and business metrics in green and increasing revenue and customer satisfaction. I received two consecutive awards in 2006 and 2007.

H

Source Sales Team Leader (West & Central US)

HPI

Jun 2006 - Dec 2007 (1 year 7 months)

Goals achieved, customer kudos, and people management skills led me to an early promotion, first coordinating my six former West US coworkers, delivering results with the nicest work environment, and five months later, adding eight more team members from the Central US division (14 total). We managed to drop down human, process, and system errors while keeping KPIs and business metrics in green and increasing revenue and customer satisfaction. I received two consecutive awards in 2006 and 2007.

H

Order Management Specialist

HPI

Aug 2005 - Jun 2006 (11 months)

Former HP Source Sales 1st generation in Mexico, a business operation that the Guadalajara office took over from Omaha. Focal point for the top 3 US west HP resellers. Customization & assistance through allocation, logistics, shipping, and finance regarding hundred million dollars orders.

Ramiro Covarrubias

About

Detail

Timeline

Résumé

Ramiro Covarrubias new_releases

About

Detail

Ramiro Covarrubias