Rafael Mata Avila Marketing Sales

Account Manager

Vantage

Mar 2024 - Feb 2026 (2 years)

Managed an international portfolio of 700+ clients across LATAM and Europe, building long-term commercial relationships. Drove operational objectives and KPIs aligned with the regional commercial strategy. Monitored LATAM performance metrics and optimized underperforming areas to improve results. Analyzed market trends and client behavior to identify growth opportunities and new revenue streams. Collaborated on brand marketing and positioning initiatives aligned with the commercial strategy. Delivered executive sales presentations and strategic pitch decks to partners and high-value clients. Executed multichannel prospecting strategies (calls, email, WhatsApp, and social selling). Achieved 40% month-over-month trading volume growth through

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ANALISTA DE DATOS Y MERCADOTECNIA

San Pedro Centro de Negocios

Jan 2024 - Current (2 years 6 months)

• Verificar la calidad de los archivos y realizar modificaciones en caso de errores. Optimizar las estrategias de mercadotecnia en distinto sectores para atraer más clientes y mejorar continuamente.

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Especialista en Ventas de Filtros de Aire

Rainbow

Feb 2022 - Nov 2022 (10 months)

• Informar a los clientes sobre ofertas y promociones especiales. • Proveer atención al cliente de manera amable y profesional, garantizando un servicio de alta calidad. • Identificar oportunidades de venta y analizar estudios necesarios para realizar demostraciones efectivas.

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Agente de fotografía

www.anapfoto.com

Apr 2019 - Mar 2024 (5 years)

Actuar como intermediario entre el cliente y el fotógrafo. Elaborar cotizaciones de precios. • Cerrar ventas con éxito, vendiendo más de 700 fotografías

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Brand Manager

Anapfoto

Feb 2018 - Feb 2024 (6 years 1 month)

Built and positioned the brand with international presence in institutions such as the Louvre, Tate Modern, and Getty Museum. Developed brand positioning, storytelling, and Go-To-Market strategy. Implemented and evaluated operational growth strategies across Mexico and LATAM. Delivered client presentations, commercial proposals, and sales closures. Led customer acquisition, retention, and lifecycle marketing strategies. Optimized customer journey touchpoints and overall brand experience. Coordinated 1,000+ global installations and hybrid brand activations. Managed end-to-end brand activations, including sponsorship sourcing and negotiation, logistics coordination, advertising campaigns, and operational execution. Analyzed market trends and

Rafael Mata Avila

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