Rachna Verma

I’ve spent the last 10 years working on Amazon Advertising across the US and EU marketplaces, helping brands improve efficiency and grow sustainably on Amazon.My experience includes 8 years inside Amazon, followed by agency roles. I’ve worked with brands across multiple categories and sizes — big and small — managing complex accounts, hundreds of SKUs, large budgets, and multi‑marketplace strategies. Over the years, I’ve seen how quickly the Amazon ecosystem evolves: rising CPCs, new competitors, complex campaign structures, and the increasing importance of clean reporting.I enjoy simplifying complex advertising problems and focusing on what truly drives growth:TACoS stabilityProfit‑first scalingConversion improvementsSmart keyword strategyClear, transparent & detailed reportingAI-assisted analysisI’m passionate about breaking down data in a way that’s easy to understand and turning insights into practical actions.