Rachel Hitlal

Global Corporate Communications Manager

HR Path

Nov 2017 - Jul 2024 (6 years 9 months)

• Managed the development and delivery of global strategic marketing and communications plans to support the organization's programs, projects, and business development efforts. • Promoted consistent, high-impact representation of the HR Path brand through the development and ongoing promotion of brand standards for copywriting and design. • Developed and executed a range of regular external sales and marketing communications to engage and retain targeted customers, including quarterly newsletters, customer emails, and social media content. • Created and implemented integrated multi-channel marketing plans. • Collaborated with the global business teams to create and distribute sales collateral and promotional materials for customer mee

B

Public Affairs, Marketing & Media Specialist

BULLION MANAGEMENT GROUP

Apr 2016 - Feb 2017 (11 months)

• Identified and pursued new communications strategies and social media platforms to support the organization's goals. • Supported major integrated marketing campaigns from development to execution. • Managed the organization's social media accounts and strategy to promote business development and marketing objectives. • Produced, edited, and formatted all internal and external communication materials. • Supported public relations efforts, including preparation and distribution of news releases, media relations, and management of media contact lists. • Managed global advertising, including annual advertising campaign and budget reports. • Developed marketing collateral and best practices for communication. • Provided writing support

K

Communications & Marketing Specialist

KINGSDALE SHAREHOLDER SERVICES, a MDC Partner Company

Jan 2014 - Nov 2014 (11 months)

• Managed and enforced brand guidelines and language consistency for public and client facing communications. • Managed marketing communication efforts, including automation, email lead nurturing, website and project content, and social media. • Managed email campaigns from planning to reporting. • Created and implemented compelling written content for online, collateral, product launches, advertising, and promotions. • Coordinated and published social media content for various audiences. • Developed targeted, optimized, actionable emails and multi-step, data-driven campaigns. • Monitored industry trends, competitive activity, and consumer insights.

C

Communications Specialist

CPP Investment Board

Jun 2012 - Oct 2013 (1 year 5 months)

• Provided project management and writing support for key corporate communications programs, ensuring timely delivery of projects. • Managed and updated CPPIB's corporate content on the website, including quarterly and year-end results updates. • Conducted an annual web audit to ensure best practices for the website. • Monitored and tracked media coverage to identify emerging issues, preparing and distributing daily news clippings. • Supported the announcement of new transactions, including press releases and media monitoring. Provided communications consulting and writing support to various departments.

M

Public Relations Manager

MM Touring Inc.

Jan 2010 - Jan 2012 (2 years 1 month)

P

Account Manager

Publicis Caribbean Ltd.

Jan 2007 - Jan 2010 (3 years 1 month)

S

Sales Coordinator

Synergy TV Network

Jan 2005 - Jan 2007 (2 years 1 month)

T

Project Coordinator

Trinidad Broadcasting Network

Jan 2004 - Jan 2005 (1 year 1 month)

M

Account Coordinator

McCann Erickson (Trinidad and Tobago)

Jan 2002 - Jan 2004 (2 years 1 month)

Rachel Hitlal

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