Rachana Chirania Account Manager/ Client Servicing

SR. ACCOUNT MANAGER

OLIVER Agency

Dec 2023 - Current (2 years 6 months)

Unilever • Content Strategy: Consistently devising content strategies to increase social media traction, resulting in a 20% growth in followers. • Influencer Coordination: Overseeing content creation and posting schedules for 200 Nano, Micro, and Macro influencers across three brands, adhering to Instagram guidelines. • Real-Time Asset Execution: Managing live content creation, editing, client approval, on-ground team coordination, and timely publishing during Lakmé Fashion Week 2024. • Instagram Campaign Analysis: Conducting comprehensive analysis of Instagram campaigns for three brands, evaluating follower growth and engagement rates, and optimizing results to enhance conversion rates. • Supervising and guiding a junior team member t

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ACCOUNT SUPERVISOR

MCCANN WORLDGROUP CANADA INC.

Jun 2022 - Feb 2023 (9 months)

• Team Leadership: Competently guided a cross-functional team to work on creative ideas in line with brand strategies and 2023 product launch plans in the Canadian market, aiming to enhance brand visibility. • Content Development: Contributed to the conceptualization of campaigns for L'Oreal Paris, managing budgets, market analysis, and resource coordination for photo shoots. • Managed procurement procedures including selecting production houses, scouting locations, and obtaining client approval for campaign models. • Campaigns: Excellence Hair Colour – It does what it says –campaign cultivated awareness and confidence among the target demographic. • Corporate Campaign – Stand Up against Street Harassment- encouraged individuals to joi

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BRAND PARTNER

REDIFFUSION BRAND SOLUTIONS PVT. LTD.,

Sep 2021 - Feb 2022 (6 months)

• Collaborative Idea Generation: Participated in creative brainstorming session with internal teams to determine ideal marketing communication routes adhering to brief & marketing team dictate • Market Analysis: Partnered with a ‘market insight’ agency to validate our project briefs through focus group activities to identify target audiences demographics and preferences • Financial Planning: Negotiated budgets, timelines, locations, models, set design, photography, videos, shoot details & post-production activities to ensure cost-effective project execution • Production Coordination: Coordinated with different stylists to finalize moodboards and design photoshoot based on the sensory branding parameters of the brand • Vendor Coordination:

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Project Manager

McCann Worldgroup, Mumbai India

Oct 2017 - Jun 2019 (1 year 9 months)

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BRAND SERVICE EXECUTIVE

SAATCHI &SAATCHI PVT. LTD.

Aug 2015 - Oct 2017 (2 years 3 months)

• Assisted the Account Director in implementing client briefs and mobilizing different stakeholders • Contributed insights to campaign management and summarized different ideas to aid in client's decision making process • Offered creative support to copywriters and provided feedback on improving specific content areas aligned with campaign objectives • Campaigns: ◦ Hero Moto Corp: Contributed working on corporate ad campaigns, promotional ads, brochure for Hero Corporate Auto Expo Event. Executed 360o launch campaign for Duet Scooter & Passion Pro. Worked on short film& collaterals for conferences & dealer meets ◦ Skybags: Worked on product specific catalogues and 2017 360o for "Play Back-to-Back" Campaign ◦ Cofsils: POS rebrandin

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Active volunteer

CSR activities supporting Child Rights & You (CRY).

Jun 2015 - Dec 2015 (7 months)

Rachana Chirania

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