Queenesther Ubah Digital Marketing Manager and WordPress Website Designer

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Digital Marketing Manager

Dodo Design

Jul 2025 - Jan 2026 (7 months)

Developed and executed comprehensive digital marketing strategies covering SEO, content marketing, email campaigns, paid advertising, and social media promotions. Managed and updated WordPress websites, including landing page creation, blog publishing, content updates, plugin configuration, and site optimization. Conducted keyword research and implemented structured on-page SEO practices, including metadata optimization, internal linking, alt text implementation, and performance tracking. Built structured content calendars aligned with course launches and promotional campaigns. Managed Meta Ads campaigns for student acquisition and brand awareness, monitoring CPL, CTR, and conversion metrics. Analyzed website and campaign perfor

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SEO Content Writer

Dodo Design

Jul 2025 - Jan 2026 (7 months)

Write clear, persuasive, and SEO-optimized content across blogs, websites, email campaigns, and social media platforms to boost audience engagement and brand visibility. Develop strategic content calendars aligned with marketing goals, ensuring consistent messaging and audience growth across multiple channels. Conduct thorough keyword research and integrate SEO best practices to improve organic traffic and page rankings. Collaborate with design teams to create cohesive and high-performing content campaigns that convert leads into customers. Craft compelling ad copy for Meta and Google campaigns, leading to increased click-through and conversion rates. Produce email marketing content with attention-grabbing subject lines and perso

On-page SEO Manager

freelance

Jan 2025 - Current (1 year 4 months)

Experienced in writing and optimizing SEO-friendly blog posts across multiple niches, with a focus on readability and ranking. Skilled in using Yoast SEO to enhance content structure, meta descriptions, keyword density, and overall SEO scores. Conducted keyword research to identify target terms and integrated them naturally into content for improved visibility. Applied on-page SEO techniques such as internal linking, heading optimization, and image alt tags. Stay updated with 2026 SEO trends, including AI-driven search (SGE), voice search optimization, and Google’s E-E-A-T guidelines. Adapt content into multiple formats, including blog posts, social media captions, and email copy, to boost engagement.

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Digital marketing manager & Instructor, WordPress Instructor and VA Instructor

Loctech IT Training Institute

Jan 2025 - Jul 2025 (7 months)

Developed and executed the institute’s overall digital marketing strategies to boost brand awareness and student enrollment. Created and managed paid ad campaigns (Facebook, Instagram, Google) to generate quality leads for training programs. Planned, launched, and optimized Facebook, Instagram, and Google Ads campaigns to generate student leads for multiple training programs. Managed ad budgets, tracked conversions, and optimized campaigns to improve lead quality and reduce ad spend waste. Tested different audiences, creatives, and messaging to improve campaign performance over time. Taught hands-on classes on digital marketing fundamentals, paid ads, email marketing, content strategy, and analytics. Delivered practical traini

Administrative/Executive Virtual Assistant

HNG TECH

Dec 2024 - Dec 2025 (1 year 1 month)

As an Administrative/Executive Virtual Assistant, I excelled in executive travel and itinerary management, designing and executing a comprehensive multi-country travel itinerary covering six international destinations, including Venezuela, Israel, Russia, North Korea, St. Helena, and Cuba. I meticulously researched and coordinated business-class flights, luxury accommodations, ground transportation, and visa requirements across complex geopolitical regions. Additionally, I created detailed pre-meeting, meeting, and post-meeting schedules, ensuring all documentation was accessible via an organized Google Drive folder. My efforts included developing multiple route options and comprehensive budget breakdowns totaling $45,000, optimizing for bo

Social Media Manager and Assistant

freelance

Sep 2024 - Current (1 year 8 months)

As a Social Media Manager and Assistant, I provided high-level executive administrative and marketing support, freeing up 8–12 hours weekly for the business owner. I managed and scheduled social media content across Instagram, Facebook, LinkedIn, and Twitter, leading to a 30–45% improvement in posting consistency and noticeable increases in engagement within the first 2–3 months. Additionally, I designed marketing visuals and branded content using Canva, supporting campaigns that achieved 20–35% higher post interactions compared to previous content formats. I coordinated multiple projects by tracking deadlines, organizing digital files, and supporting cross-functional collaboration, which reduced missed deadlines by over 40% and improved ov

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Digital Strategic Lead

Edunamics Visa Services

Aug 2024 - Dec 2024 (5 months)

Optimized social media platforms and boosted online presence. Created and managed new ad accounts and campaigns via Meta Business Suite. Created and managed Meta Ads campaigns for visa consultation services, targeting specific demographics and interests. Set up Meta Business Manager, ad accounts, and tracking for campaign performance analysis. Optimized campaigns based on analytics insights to improve reach, engagement, and inquiry rate. Researched social media trends and studied analytics for implementation.

Paid Ads Specialist and Media Buyer

Freelancer

Jan 2024 - Current (2 years 4 months)

Planned and executed Meta Ads campaigns for digital courses, workshops, and service-based brands. Structured full-funnel campaigns including awareness, consideration, and conversion stages. Created audience targeting strategies using interest-based, behavioral, and retargeting segments. Developed ad creatives and copy aligned with audience motivations and offer positioning. Monitored and optimized campaigns based on CTR, CPC, CPL, and conversion data. Tested multiple ad variations to identify top-performing creatives and messaging angles. Adjusted campaign budgets based on performance insights and optimisation cycles. Worked closely with the landing page design to improve conversion outcomes. Experimented with creative angl

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Freelance WordPress Designer

E-commerce, Business, Consultancy, Health and wellness

Jan 2023 - Current (3 years 4 months)

As a Freelance WordPress Designer, I designed and developed custom WordPress websites for small businesses, personal brands, and startups across various industries. I converted mockups into fully responsive WordPress websites using page builders like Elementor, Divi, and WPBakery. My work included customizing existing themes and creating lightweight, SEO-friendly pages optimized for speed and performance. I integrated third-party tools including WooCommerce, MailChimp, payment gateways, and social media tracking pixels. Additionally, I provided ongoing maintenance, security updates, backups, and performance tuning for client websites. Successfully managing multiple client projects from start to finish, I oversaw briefing, development, testi

Email Marketing Specialist

Freelancer

Oct 2022 - Current (3 years 7 months)

Designed and executed complete email marketing funnels for online educators, coaches, and service providers. Built automated welcome sequences, onboarding emails, and nurture campaigns designed to convert new leads into paying customers. Created broadcast campaigns for product launches, webinars, promotions, and announcements. Wrote conversion-focused email copy aligned with brand tone and audience psychology. Structured segmentation strategies based on user behavior, interests, and engagement levels. Integrated lead magnets and landing pages with email automation systems. Collaborated with the content team to align email messaging with social media campaigns. Organized subscriber lists and segmentation frameworks for targete

Digital Marketing and project management lead

Freelancer.com

Jan 2021 - Jan 2026 (5 years 1 month)

As the Digital Marketing and Project Management Lead, I spearheaded the planning and execution of comprehensive digital marketing campaigns, encompassing social media strategy, paid advertising, and email marketing automation. I successfully set up and optimized Meta Ads campaigns aimed at lead generation and brand awareness, which resulted in improved engagement and a reduction in cost per lead over time. By closely monitoring ad performance metrics such as CTR, CPC, and conversions, I adeptly adjusted creatives, targeting, and budgets to achieve better results. My role involved collaborating on campaign strategy, ad copy, and creatives to ensure alignment with funnel objectives, while also developing strategic marketing roadmaps and brand

Queenesther Ubah

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