Valentina Galeano

Marketing & Comms Lead

DRUO

Jan 2024 - Current (1 year 8 months)

Brand positioning and strategies to build a solid image for CO, MX, PE, and US Creation of the marketing team and its pillars: brand strategy and foundations CRM channel activation: Lifecycle // Pipeline management Implementation of the PR & Comms plan in CO, MX, PE, and US Analyzing and assessing content performance metrics to optimize results UX Content Writing Ensure global message consistency across all communication platforms and touchpoints, including social media, external comms, online marketing, customer support Budget management Agencies and vendor management Lead 360 strategies in all markets Events organization: sponsorships, assistance, and innovation Website revamp for CO, MX, PE, US, and EU: architecture, content, and implem

Global Social Media & Chatbot Manager

SumUp

Apr 2021 - Dec 2023 (2 years 9 months)

Changes and innovation in Latam marketing website Creation of brand campaigns on a global scale Development of Social Media Chatbots in the EU: Sp2roud Digital campaigns strategist (CO, PE, CL, and BR) Leadership of internal and external stakeholder relationships UX Content Writing Budget management Social Media and Influencers Marketing Leader for LatAm (CO, PE, CL) and BR 360 strategies leadership in all markets in LatAm Strategic development and ability to collaborate with partners to implement business strategies Finalist in Effies LatAm 2022 in the Financial Services category for the “Déjate Querer” campaign

SOCIAL MEDIA MANAGER

Publicis Groupe

Nov 2020 - Apr 2021 (6 months)

• Digital strategy creation, data management, UX content writing, market and consumer analysis Renault, Oreo, Club Social, Trident

N

DIGITAL ANALYST

Nobox Marketing

Aug 2018 - Nov 2020 (2 years 4 months)

• Data, market, consumer analysis, digital strategy creation, and influencer campaign management for the Americas Accounts: Netflix, Ocean Spray, Pepsi, Gatorade, Güitig

CONTENT CREATOR

McCann Worldgroup

Oct 2017 - Aug 2018 (11 months)

• Social media management, reporting, content creation, and support in digital strategies Bubbaloo, Halls, Trident, Grupo AVAL, Mastercard, Ducales

INTERNAL COMMUNICATIONS ASSISTANT

Caracol Radio

Jan 2017 - Jul 2017 (7 months)

• Creation and execution of the first institutional INTRANET for 2017-2018. • Writing and design of internal communications • Implement digital advertising (SEM and SEO) for the different stations. • Monthly, quarterly, and annual reporting: digital audiences analysis and market research. • Community Manager and graphic designer of the market research program (Opinando Ganas).

Valentina Galeano

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