Priyanka Rajamanickam

B

SENIOR AD OPERATION SPECIALIST

Brainlabs

Jan 2023 - Current (2 years 8 months)

Lead execution and optimization of global ad campaigns. Provide end-to-end trafficking and tag delivery across multiple formats and platforms. Collaborate with campaign and account managers to deliver client goals. Implemented new ad technology solutions, reducing manual workload and increasing productivity across the operations team. Coordinated with cross-functional teams to optimize ad placements, driving substantial growth in client engagement metrics.

G

AD OPERATION MANAGER

GroupMNexus

Apr 2022 - Dec 2022 (9 months)

Oversaw ad trafficking processes and improved campaign delivery efficiency. Trained junior team members and facilitated process improvements. Implemented new ad-serving technologies, streamlining operations and resulting in faster turnaround times for client requests. Fostered strong relationships with clients and internal teams, promoting effective communication and shared objectives to enhance campaign success.

W

AD OPERATION ANALYST

Wunderman Thompson MSC

Feb 2021 - Apr 2022 (1 year 3 months)

Supported campaign setup and execution using CM360 & DV360. Monitored campaign performance and ensured timely troubleshooting. Coordinated cross-functional teams to streamline ad operations, resulting in faster project turnaround and elevated client satisfaction. Maintained precise records of ad placements and performance, ensuring compliance with industry standards and enhancing reporting accuracy.

P

AD TRAFFICKER

Paragon Digital Services

Sep 2017 - Mar 2020 (2 years 7 months)

Worked on creative QA, tag troubleshooting, and client coordination. Monitored and analyzed ad performance metrics, leveraging insights to optimize strategies and achieve marked gains in ROI. Partnered with creative teams to align ad content with brand messaging, fostering a unified approach that strengthened audience engagement.

A

ASSOCIATE, AD OPERATION

Amazon Web Service

Jun 2017 - Sep 2017 (4 months)

Handled campaign trafficking and basic analytics reporting. Developed and implemented data-driven insights to enhance ad performance, driving noticeable results in customer engagement. Analyzed campaign metrics to identify trends, enabling timely adjustments that strengthened overall ad effectiveness.

Priyanka Rajamanickam

About

Detail

Timeline

Résumé