Preety Singh

Freelancer

Marketing

Jun 2025 - Current (1 year 1 month)

• Implemented SEO techniques that boosted website traffic and improved search rankings. • Developed social media strategies that increased brand visibility and engagement. • Analyzed key performance indicators to optimize marketing strategies. • Created content for various websites, blogs, and social media accounts. • Designed creative assets including logos, brochures, etc.

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Marketing Manager

Greytrix

Oct 2023 - May 2025 (1 year 8 months)

• Increased top-of-funnel traffic by 35% through SEO, content syndication, and targeted social ads. • Boosted mid-funnel MQLs by 40% via account-based campaigns, webinars, and lead nurturing workflows. • Improved bottom-funnel SQL conversions by 25%, enabling sales to close faster and with higher win rates. • Directed a 17-member team (SEO, content, design, and web) to deliver integrated campaigns aligned with the sales funnel. • Revamped corporate website, improving session duration by 30%, and reducing bounce rate by 18%. • Grew LinkedIn followers by 50% in six months and increased engagement by 20% through targeted product campaigns. • Managed ₹5,000 weekly ad budget, achieving 3.5% CTR and generating 4- 5 sales-ready leads weekly. • Inc

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Associate Marketing Manager

VARA Infrovate

Oct 2022 - Sep 2023 (1 year)

• Managed marketing strategy, enhancing digital presence through content writing and design. • Revamped website to improve user engagement, contributing to a 2% increase in followers.

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Digital Assistant Manager

U GRO Capital

Oct 2021 - Sep 2022 (1 year)

• Improved digital presence with campaigns like #GyaaniGuruwar and the HR Mascots Series, resulting in a 2x increase in followers in one year. • Led WhatsApp marketing for employees and DSAs, including bot content design. • Executed email marketing with Netcore and managed SMS marketing campaigns to reach targeted audiences. • Delivered voice-overs for app videos and developed corporate communications for DSAs and customers, enhancing engagement. • Coordinated events such as Lenders Meet and Townhall to foster collaboration and communication among stakeholders.

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Digital Marketing Executive

Plexail

Jan 2020 - Sep 2021 (1 year 9 months)

• Generated outbound leads using LinkedIn Sales Navigator to target decision-makers in key companies. • Built connections and conducted multi-step outreach (LinkedIn messages, email, Skype follow-ups), securing 3-4 new client acquisitions per month. • Designed and launched content-driven campaigns that supported lead nurturing, and boosted engagement. • Improved inbound lead flow by ranking multiple blogs on Google's first page through SEO. • Executed email and SMS campaigns achieving 15% CTR, advancing prospects through the sales funnel.

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Marketing Executive

The Momo Factory

Jun 2018 - Dec 2019 (1 year 7 months)

• Implemented targeted marketing strategies, driving an increase in customer walk-ins. • Introduced digital platform, boosting brand visibility and engagement. • Created engaging posts and videos, managing Instagram account with daily budget of ₹500 to increase audience interaction.

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